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5 Ways Technology Has Improved the Real Estate Industry



Technology has brought changes in all domains, including the real estate industry. In fact, the two – technology and real estate – get along well and more realtors invest in new tools to satisfy their clients.

The challenge of smart cities has brought the real estate industry to a new level, where professionals and organizations must use the latest technology to come up with better products and services.

Technology has improved the real estate industry, making workflows easier for companies and realtors. Even better, it helps organizations provide a better experience for their clients, through fast transactions, secure online data storage, customized marketing solutions and sustainable projects. Let’s take a closer look.

1. Faster Transaction Processes

Title searchers and title transfers are about to become history, thanks to the new blockchain technology.

The Blockchain Pilot Program started in 2016 by The Office of Cook County Recorder of Deeds studied how the industry and the government can benefit from this technology. As part of this program, CCRD managed to secure government records thanks to blockchain technology and created a property information website with a landing page for each parcel. Everything using cloud computing and having the possibility to create backups in multiple locations.  

This system makes the loss of records impossible. Even better, it has the possibility to prove the authenticity of a transaction. In small words, homeowners could transfer properties faster, with no need for third-party verification. This means less time and money lost with bureaucracy.

2. Smart Solutions for Sustainable Communities

Technology influences the entire real estate industry, starting from building materials and sustainable alternatives to traditional processes. Professionals have to perform significant changes to keep up with technology and, at the same time, implement environmentally sustainable policies.   

Today, buildings use 40 percent of raw materials globally and generate 20 percent of greenhouse gas emissions. And, as the population continues to migrate to urban areas, the real estate will have to create around 260 million new homes and over 540 million m2 of office space, by 2030.

In this context, real estate professionals must innovate to build sustainable communities. From longer-living building materials to new methods to save energy, technology improves the way in which the real estate organizations work. Changes in this niche are essential for professionals who want to maintain their market share. With more social responsible buyers, companies that introduce environment-friendly practices register success and higher revenues.

3. Cost Effective Marketing

The digital era has changed the way realtors do business, forcing them to keep up with the new digital trends. 99 percent of Millennials search online websites to find a home. And, as a result, 93 percent of realtors have a website for listing their properties.

Real estate professionals focus their marketing efforts on customized commercial messages. They use email marketing, social media and text messages to communicate with their customers – before and after a sale. A customized communication, meant to gain trust and, eventually, to generate more profit.

Specific customer relationship management software allows brokers to provide unique solutions for their clients. A CRM for brokers allows you to manage all interactions while providing useful analytics and tracking payments. You gather all relevant information about properties and home buyers in one platform and use it to deliver the best products and services for each client.

4. Virtual Reality and Drones

Virtual reality improves customers experience, by upgrading the concept of the open house. You can walk your clients through a house in construction and, thanks to VR headsets, they can see how their future home will look like.

Or, you can take them to visit an old house and they can do real-time virtual changes, to see the house after a possible restoration.

Virtual guided tours allow your customers to have a clear image about your offer, without even coming to your office. People living on the West coast can choose a new home on the East coast right from their computer. They have a virtual pre-tour to know if a house is worth seeing.

Clients won’t complain that photos are way better than reality once they arrive at the meeting. And you save time and resources by not having to commute from one house to another just to see your customers unsatisfied and tired.

Drones improve marketing, by helping you create virtual experiences with compelling images, 2-D photos, and 3-D walkthroughs. But they can do more than that. Drones perform accurate inspections for molds and leaks, through thermal imaging. Which saves time and money that you would spend hiring an entire team of specialists.  

And this is just the tip of the iceberg when it comes to what these new gadgets can do for your business.

5. Big Data

Technology has done huge steps in gathering and analyzing data to predict market evolution. The real estate professionals have access to useful information to make better decisions when it comes to investments.

Buyers, renters, investors, brokers and home buyers can now benefit from relevant insights to find new opportunities and make the best buying decisions.

The new tools in this niche store and analyze data coming from various sources, for making better predictions. It helps investors and brokers to understand communities they work with, to deliver better services. Even better, data gives potential home buyers a more clear view of the market and the value of their properties in time.

Big data made gave industry more transparency, while making it more efficient and more customer oriented.

The real estate industry is about people. Technology can help and improve processes, but it can’t substitute the human side of the business. 70 percent of home sellers would use the same agent for a second transaction, which means people still prefer the human connection to cold technology.


Susan Ranford is a freelance writer who focuses on business, tech, and careers. She's experienced in career tips, business advice, and job search secrets.

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3 Technologies Revolutionizing Online Business

Steven Sanders



Modern technology has proven itself disruptive time and again which has allowed businesses to flourish and advance in industries like education, manufacturing, logistics, and finance. Disruptive innovation is also disrupting companies from Google to Microsoft. While in the past the disruptions were unexpected, it has allowed business owners and entrepreneurs to see how the innovative ideas are lucrative opportunities that improve business models significantly. Here are three transformative technologies that are revolutionizing businesses worldwide.

1. API Integration

An application program interface (API) is a software building application tool that determines how API components interact. Partnering with a skilled API Integration company will help companies identify API sets that best connect hardware and software and allow user devices, programs, and data to function and interact with one another. Companies need API integration for many reasons, including to:

  • Connect to cloud apps
  • Develop new APIs
  • Extract data from legacy systems
  • Write new apps
  • Increase productivity
  • Manage APIs in-house
  • New technology integration
  • Develop product or service ideas
  • Generate software solutions for end-users

Some of the most popular APIs utilized by companies include YouTube, Google Maps, Twitter and Amazon. As technology progresses, API integration offers limitless possibilities for companies to expand as growth and revenue do.

2. Artificial Intelligence

Thinking about artificial intelligence (AI) in the past mostly innovative thought process, but today it is a mainstream tool used in daily business operations to improve efficiency and productivity. By 2030, experts predict that AI will contribute $15.7 trillion to the global economy and 26 percent gross domestic product to local economies. As more businesses pop up online, APIs will customize customer experiences and analyze data that interprets consumer buying histories to predict future product or service trends. It will also help companies use predictive AI to target new demographics based on behaviors.

What is clear about AI is that it is set to disrupt more companies in the future because of quantum computing that will be smarter and more complex than how we are using it now. It will solve problems like global warming, poverty, space exploration, and disease all because of AI superhuman quantum computer systems that will dissect and analyze data in seconds without programmers feeding them commands. Popular AI in use today includes Siri, Alexa, Cognito, Netflix, and Amazon. The next generation of AI will include facial recognition, augmented reality, internet of things connectivity, emotional replication, drone delivery, and voice or visual search platforms.

3. Blockchain Cryptocurrencies

For the past few years, blockchain cryptocurrencies have thrown many industries into a disruptive state as it decentralized how companies buy, sell and store data. Blockchain uses transparent ledgers to connect an extensive network of users, so it has a reputation of being a tamper-proof way to make transactions, which is an indispensable tool to e-marketers. Blockchain technology like Smart Contracts will also become mainstream, which will allow businesses to use it to secure financial transactions via cryptocurrency exchanges.

Companies must prepare for the future of AI and blockchain technology by investing in the type of resources that transforms new talent and streamlines information technology departments to win in business.

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The Cost Of Building a Social Media App

Steven Sanders



Stages of Social Media Development

  • Product Vision
  • UI/UX Design
  • Architectural design
  • Develop & Testing
  • Publishing

However, when it comes to creating a social media application, there are some things that have to be considered.

First, it’s important to decide what app it will be. In general, all social media apps are divided into two groups: cross-platform and native ones. Usually, we work with native platforms, and there are a few reasons for that.

Native applications made for specific operating systems, whether its iOS or Android. Cross-platform applications work for both OS systems, making it cheaper while you won’t have to hire multiple developers to create each OS.

But, creating a native app can have some issues. For instance, it’s not as convenient as cross-platform devices and isn’t able to use every function within a mobile device such as geolocation. And in this guide, we’ll help you determine the social network development cost so that you can create the next Facebook!

Success Factors

There are some factors that must be considered if you want your app to be successful, increase user’s trust, and bring them pleasant impressions of your first app:

  • Fast Speed
  • Appealing design, engaging animation, and an intuitive UX and UI
  • Easy communication access for users
  • Security of financial and personal information
  • Great possibilities for sharing and content creation, open social network

Optional Features

There are some features that are used to serve the goal of your social media application and help it stand out from the competition. For instance, if the social media app is created around events, it needs to have an event feature and a calendar. If its main idea is photos, shopping, geolocation, and camera rows are the main solutions for its success.

  • Offline guides
  • User activity history
  • User Experience
  • Geolocation
  • Offline work

There is a large number of optional features that can be added to your app, and these costs can vary based on the complexity of the project.

How Much is the Social Network Development Cost?

In general, there are two ways you can pay for developing your social network app.

  1. Fixed-price
  2. Hourly price

Fixed price scheme states that you and your development team will agree on a set price for the entire project. This is based on a detailed plan based on the development process. And the price for hourly jobs is higher than usual, based on the possible risks.

At the same time, paying your development team hourly means that you’ll have to pay for every hour of the project and on each stage of the project. In this payment plan, it’s easier to change the project based on its development stage and effectively control the process.

For simple apps, expect to pay around $10,000. But if you’re trying to implement advanced features such as a responsive website design and geolocation, it might cost around $50,000-$100,000 for it to work correctly. And if you’re going for an enterprise-level product, then expect to pay $250,000 for a dedicated IT team to complete the project.


Now that you know the social network development costs, you can now hire a team to help build your first app. Remember, your app needs to be appealing to your audience, so keep your target audience in mind throughout the duration of the project. Thus, you’ll be able to get your app developed and create a compelling social network for your users.

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Network Olympus and Your Organization: A Quick Guide

Steven Sanders



Long gone are the days of direct monitoring to employees. While this system works, it’s better to have software that helps you monitor your corporate network. With Network Olympus, it gives you the ability to monitor the uptime and performance of the network appliances and computers.

We understand that performance is a key part of maintaining a long-term business. And with this system, you can get alerted if the performance indicators go below a certain level. Thus, using remote networks is a great way to ensure that your business is running properly while preventing insider threats from harming your organization.

Fortunately, we’ll show you why companies are looking at The benefits that the software gives you will help you stay ahead of your competitors.

Mobile Team Management

Being able to access your network remotely prevents the need to stay on site constantly. If you have to work from home or your local coffee shop, remote access does this for staff living in remote cities, offices, countries, or branches to assess the network’s performance – even if the software is installed on the headquarters.

This means that if your device doesn’t work in a remote expert, network specialists can help you fix the problem without too much viewing on your end. They can see the network maps and updated metric themselves.

Access Levels

Having access to a remote network give your team better-increased security. Some network administrators don’t like the concept of remote access is through using encrypted authentication and ensuring that the user logs in with the right method.

Another feature for security issue protection is by data encryption. By doing this, it allows you to customize the user access. Most of the Mount Olympus remote monitoring tools will give you access to the admin or user level to enable maps or dashboards. By managing this access to users, you’ll have complete control over your network and protect the connection.

Also, you should get a tool that will consistently update and create patches for any security holes that occur. While these security threats are common, good security tools help notify users once the patch is launched.  This allows you to take control of the advanced security measures fully.

Constant Access

When using network-olympus, users have more access because of their remote capabilities. As long as you’re on a network due to VPN connectivity and or a point-to-point, you’ll be able to manage and utilize connected devices on the network. Regardless of your location or where they’re located.

By having more remote capabilities for your IT team, you’ll have the flexibility to handle the tasks that the modern world demands. And you’ll have peace of mind because you can see your network from a glance, whether that comes from a city, country, or a world.

Concluding Thoughts

Overall, is perfect if you’re trying to manage a team of 10-50 employees. By using their software you’ll experience increased productivity, remote network management, and better employee communication. Thus, we suggest you try out Network Olympus and see how it improves the functionality of your team.

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