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5 Ways Technology Has Improved the Real Estate Industry



Technology has brought changes in all domains, including the real estate industry. In fact, the two – technology and real estate – get along well and more realtors invest in new tools to satisfy their clients.

The challenge of smart cities has brought the real estate industry to a new level, where professionals and organizations must use the latest technology to come up with better products and services.

Technology has improved the real estate industry, making workflows easier for companies and realtors. Even better, it helps organizations provide a better experience for their clients, through fast transactions, secure online data storage, customized marketing solutions and sustainable projects. Let’s take a closer look.

1. Faster Transaction Processes

Title searchers and title transfers are about to become history, thanks to the new blockchain technology.

The Blockchain Pilot Program started in 2016 by The Office of Cook County Recorder of Deeds studied how the industry and the government can benefit from this technology. As part of this program, CCRD managed to secure government records thanks to blockchain technology and created a property information website with a landing page for each parcel. Everything using cloud computing and having the possibility to create backups in multiple locations.  

This system makes the loss of records impossible. Even better, it has the possibility to prove the authenticity of a transaction. In small words, homeowners could transfer properties faster, with no need for third-party verification. This means less time and money lost with bureaucracy.

2. Smart Solutions for Sustainable Communities

Technology influences the entire real estate industry, starting from building materials and sustainable alternatives to traditional processes. Professionals have to perform significant changes to keep up with technology and, at the same time, implement environmentally sustainable policies.   

Today, buildings use 40 percent of raw materials globally and generate 20 percent of greenhouse gas emissions. And, as the population continues to migrate to urban areas, the real estate will have to create around 260 million new homes and over 540 million m2 of office space, by 2030.

In this context, real estate professionals must innovate to build sustainable communities. From longer-living building materials to new methods to save energy, technology improves the way in which the real estate organizations work. Changes in this niche are essential for professionals who want to maintain their market share. With more social responsible buyers, companies that introduce environment-friendly practices register success and higher revenues.

3. Cost Effective Marketing

The digital era has changed the way realtors do business, forcing them to keep up with the new digital trends. 99 percent of Millennials search online websites to find a home. And, as a result, 93 percent of realtors have a website for listing their properties.

Real estate professionals focus their marketing efforts on customized commercial messages. They use email marketing, social media and text messages to communicate with their customers – before and after a sale. A customized communication, meant to gain trust and, eventually, to generate more profit.

Specific customer relationship management software allows brokers to provide unique solutions for their clients. A CRM for brokers allows you to manage all interactions while providing useful analytics and tracking payments. You gather all relevant information about properties and home buyers in one platform and use it to deliver the best products and services for each client.

4. Virtual Reality and Drones

Virtual reality improves customers experience, by upgrading the concept of the open house. You can walk your clients through a house in construction and, thanks to VR headsets, they can see how their future home will look like.

Or, you can take them to visit an old house and they can do real-time virtual changes, to see the house after a possible restoration.

Virtual guided tours allow your customers to have a clear image about your offer, without even coming to your office. People living on the West coast can choose a new home on the East coast right from their computer. They have a virtual pre-tour to know if a house is worth seeing.

Clients won’t complain that photos are way better than reality once they arrive at the meeting. And you save time and resources by not having to commute from one house to another just to see your customers unsatisfied and tired.

Drones improve marketing, by helping you create virtual experiences with compelling images, 2-D photos, and 3-D walkthroughs. But they can do more than that. Drones perform accurate inspections for molds and leaks, through thermal imaging. Which saves time and money that you would spend hiring an entire team of specialists.  

And this is just the tip of the iceberg when it comes to what these new gadgets can do for your business.

5. Big Data

Technology has done huge steps in gathering and analyzing data to predict market evolution. The real estate professionals have access to useful information to make better decisions when it comes to investments.

Buyers, renters, investors, brokers and home buyers can now benefit from relevant insights to find new opportunities and make the best buying decisions.

The new tools in this niche store and analyze data coming from various sources, for making better predictions. It helps investors and brokers to understand communities they work with, to deliver better services. Even better, data gives potential home buyers a more clear view of the market and the value of their properties in time.

Big data made gave industry more transparency, while making it more efficient and more customer oriented.

The real estate industry is about people. Technology can help and improve processes, but it can’t substitute the human side of the business. 70 percent of home sellers would use the same agent for a second transaction, which means people still prefer the human connection to cold technology.


Susan Ranford is a freelance writer who focuses on business, tech, and careers. She's experienced in career tips, business advice, and job search secrets.

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Console vs. Mobile vs. PC: Three Kinds of Gaming

Steven Sanders



Video games have come a long way since Pong, and we now have a variety of different genres to play across a range of platforms. Gamers will always debate amongst themselves about the strengths and weaknesses of each platform, but they will nearly always show some form of bias for their preferred gaming system.

Over the course of this article, we’ll be covering the three primary types of game systems in this day and age. We’ll take a look at highly portable mobile platforms, available game consoles, and powerful gaming PCs, comparing each of them so that you can see exactly how they differ from each other.


PC gaming is often seen as the most cutting-edge way to play your games, and it makes sense. A gaming PC is a lot easier to keep updated than a console since you can replace the components as soon as they come out. Console gamers instead have to wait until the next iteration of their system comes out.

Of course, a PC is also much more versatile than a console, as you can custom-make one that isn’t constrained by whether or not it will be feasible on the market. Keep in mind that gaming PCs pay for their impressive performance and graphics when it comes to stability, with the quality of releases depending on their degree of optimization.


Console gaming is often seen as the more convenient alternative to PC gaming, and there is significant overlap between the games that are available on both types of systems. Console games will typically run at a lower frame rate and a lower resolution than PC games due to the inherent limitations of the systems.

Since a game console has to be reasonably priced, then there is a limit to the performance they can output, and yet they provide immense value for money. You would be hard pressed to find a gaming PC complete with a keyboard, mouse, operating system, and monitor for the price of a console.


Finally, mobile gaming takes up a huge percentage of the global gaming market, and that’s what makes it so attractive for game development services. Whenever you have a bit of downtime, you can simply take out your smartphone and start playing a game, and the massive number of ads rakes in a tidy profit.

While there are some games (like Fortnite) that are available on mobile, console, and PC, you’ll find that the majority of mobile games are not available on the other systems due to their simplicity. Mobile games usually have simple control schemes due to the difficulty of adapting them to a touchscreen.


There is no “best” way to play video games, so don’t let anyone discourage you based on your preferred platform. We hope that this guide has summarized the differences between each of these kinds of game systems.

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The Pros and Cons Behind DevOps as a Service

Steven Sanders



It seems as though every component of business computing is being used as a service, including DevOps. The advantages of using devops as a service are obvious: You are able to rent computing resources instead of having to buy and manage them on your own.

However, is it possible to outsource each aspect of business operation? Can DevOps as service work for your organization? Does the cloud collaboration between operations and developments help speed up projects, or does it mean that your company will lose control of business-centric applications?

Before discovering the arguments supporting and refuting devops as a service, it’s good to define the meaning behind DevOps?

What is DevOps as a Service?

The term DevOps comes from the creation of operations and development, two different disciplines. Some traditional companies have departmental silos that make it difficult for IT professionals to work on creating business automation software.

DevOps creates an environment needed for the rapid testing and development of custom business software. Making a DevOps-based collaborative environment is easier for security specialists, IT engineers, QA engineers, and other teammates to ensure that there is synchronization, integration, and synergy between workflows.

To ensure that your DevOps environment is successful, your team will need to use agile software methodologies. The more difficult the project, the more enterprise components you’ll need to ensure that your team works properly.

DevOps as a service allows you to relocate those enterprise resources towards the cloud. Rather than using basic software development tools, DevOps as a service collects the development tools towards a platform that’s hosted in the cloud.

Advantages Behind DevOps as a Service

Here are some reasons why companies are starting to use DevOps as a service:

  • DevOps as a service hides the complexity of information and data flow, which means your DevOps team members can focus on their team specific tools without having to know the entire toolchain. For instance, a software developer can conduct tests through source code management tools, and IT operators can make changes with configuration management tools.
  • DevOps allows users to collaborate as it places tools on the cloud. This allows users anywhere to work together and complete projects.
  • Using cloud-based services is a data-driven process where everyone has the same data set. This leads to better quality control and documentation.

Disadvantages Behind DevOps as a Service

Here are the disadvantages that exist when using DevOps for your IT team:

  • Security is always a huge concern. Your security team isn’t always apart of DevOps and the DevOps teams usually choose speed over security when creating software. With DevOps cloud services, you can create unnecessary exposure and risks, especially if its the transport layer that’s left unsecured.
  • Outsourcing DevOps infrastructure will require some level of software development expertise, including having an understanding of orchestrating a workflow, infrastructure, and integration. You’ll need experts and tools of DevOps as a Service in order to be successful.


When you’re using DevOps as a service, you’re increasing your IT teams’ productivity. And if you’re thinking about making a new DevOps strategy, DevOps as a Service will help shorten the time to deploy apps and will give you versatility as you create new business process applications.

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3 Technologies Revolutionizing Online Business

Steven Sanders



Modern technology has proven itself disruptive time and again which has allowed businesses to flourish and advance in industries like education, manufacturing, logistics, and finance. Disruptive innovation is also disrupting companies from Google to Microsoft. While in the past the disruptions were unexpected, it has allowed business owners and entrepreneurs to see how the innovative ideas are lucrative opportunities that improve business models significantly. Here are three transformative technologies that are revolutionizing businesses worldwide.

1. API Integration

An application program interface (API) is a software building application tool that determines how API components interact. Partnering with a skilled API Integration company will help companies identify API sets that best connect hardware and software and allow user devices, programs, and data to function and interact with one another. Companies need API integration for many reasons, including to:

  • Connect to cloud apps
  • Develop new APIs
  • Extract data from legacy systems
  • Write new apps
  • Increase productivity
  • Manage APIs in-house
  • New technology integration
  • Develop product or service ideas
  • Generate software solutions for end-users

Some of the most popular APIs utilized by companies include YouTube, Google Maps, Twitter and Amazon. As technology progresses, API integration offers limitless possibilities for companies to expand as growth and revenue do.

2. Artificial Intelligence

Thinking about artificial intelligence (AI) in the past mostly innovative thought process, but today it is a mainstream tool used in daily business operations to improve efficiency and productivity. By 2030, experts predict that AI will contribute $15.7 trillion to the global economy and 26 percent gross domestic product to local economies. As more businesses pop up online, APIs will customize customer experiences and analyze data that interprets consumer buying histories to predict future product or service trends. It will also help companies use predictive AI to target new demographics based on behaviors.

What is clear about AI is that it is set to disrupt more companies in the future because of quantum computing that will be smarter and more complex than how we are using it now. It will solve problems like global warming, poverty, space exploration, and disease all because of AI superhuman quantum computer systems that will dissect and analyze data in seconds without programmers feeding them commands. Popular AI in use today includes Siri, Alexa, Cognito, Netflix, and Amazon. The next generation of AI will include facial recognition, augmented reality, internet of things connectivity, emotional replication, drone delivery, and voice or visual search platforms.

3. Blockchain Cryptocurrencies

For the past few years, blockchain cryptocurrencies have thrown many industries into a disruptive state as it decentralized how companies buy, sell and store data. Blockchain uses transparent ledgers to connect an extensive network of users, so it has a reputation of being a tamper-proof way to make transactions, which is an indispensable tool to e-marketers. Blockchain technology like Smart Contracts will also become mainstream, which will allow businesses to use it to secure financial transactions via cryptocurrency exchanges.

Companies must prepare for the future of AI and blockchain technology by investing in the type of resources that transforms new talent and streamlines information technology departments to win in business.

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