The customer is the king and will always remain one. The present day has seen the advent of e-commerce. Such has been the craze amongst the customers of online shopping that; be it shopping for the wedding or buying furniture or even a simple online recharge; customers prefer doing it online. However, it is often seen that websites are unable to attract buyers and retaining online customers. The following will help you to do so for all Online Services and products.
Your USP, Your Gain
The mantra is simple; there ought to be something in your products or services that a customer would like to come again and again. Your unique selling point is going to fetch you customers that have been loyal to. For instance, if you are into hotel booking and you give all kind of booking service without any hindrances and offer top-notch quality service, you ought to attract the customers and retain them too.
Honestly speaking, consumers do not like to try new websites of the fear that it might not render the services that a previous site did it for them. The psychology is right if you are going to give them what they need, why would they go? So be it the price value, the quality of services or product, the reliability and trust you bestow onto them, customer care service, the responsiveness of the page, everything matters in this case.
The Social Media Platform
The primary question comes, how to attract customers? Once you attract them, you know you can retain them with your services. Therefore the foremost thing, how do you draw the attention of the purchasers? The gen Z is in the social media. This is the perfect platform to attract them hence.
Use your digital marketing tactfully. If you think your targeted audience is on Facebook, post your advertisement in a form that it may attract them. A simple message of how a daughter- in -law helps in a Mobile Recharge of a father- in- law who stays distant away from each other can captivate emotions of a buyer. This can be put forth through a 6-second visual ad, or a narration of a father-in-law, depending upon the budget.
Further, you can engage the audience with content writing by giving them valuable information that they have been seeking for. If your business is into trading of rice, throw content showing how best-fried rice can be made. The idea is you are going yourself seen amongst the audience. They know you and can indulge themselves in having e-commerce transactions with you.
Use of Enticing Words
Psychologists state that human beings are often susceptible to gifts, offers, discounts etc. The moment a consumer hears about a sale going, the ears ought to find out more about it. Therefore give what the audience demand. Offer discounts that may help you attract purchasers, giveaways, and on the spot winners, recharge coupons, online services cash back offers and much more. There can be a way to put things too.
For instance, if you are a shoe trading company, you may ask your clients to bring their old shoes and get a new pair of shoes at a discounted price. You may put your ideology stating the old shoes will be donated to the orphanages, nursing homes and so on. The purpose served here is dual. You have not only attracted the shopper with your deal but have also made an impression on a social cause. Your goodwill is retained and so are your clientele.
Payment Terms
The most important part and many a time buyers leave it halfway through here due to the complicated payment page on the website. Make your payment terms page simple and straightforward. It should not take more than 15 seconds to complete it. Do not ask unnecessary questions. It is better to stick to simple, COD, net-banking options, credit/debit card, PayPal, or any other mode that can be easy for your genre of services.
The intention of the page should be sure that if today I am to take an Online DTH recharge if is done seamlessly well. Loading time of the page must be less and ideally should not involve any advertisements to divert the customers’ mind.
Final Thoughts
It is you who can bring the buyers to get going with online services. Your communication states how different you are from others. Therefore from being seeing quickly and becoming a brand becomes easy. Consumers rely on brands and more seen names. Thus, with slight changes in advertisements, whether a small amount of mobile recharge or a taking up all kind of booking service, you will be able to attract and retain consumers for a lifetime.
