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Customer Service Tips to Attract and Retain Online Customers

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The customer is the king and will always remain one.  The present day has seen the advent of e-commerce. Such has been the craze amongst the customers of online shopping that; be it shopping for the wedding or buying furniture or even a simple online recharge; customers prefer doing it online. However, it is often seen that websites are unable to attract buyers and retaining online customers. The following will help you to do so for all Online Services and products.

Your USP, Your Gain

The mantra is simple; there ought to be something in your products or services that a customer would like to come again and again. Your unique selling point is going to fetch you customers that have been loyal to. For instance, if you are into hotel booking and you give all kind of booking service without any hindrances and offer top-notch quality service, you ought to attract the customers and retain them too.

Honestly speaking, consumers do not like to try new websites of the fear that it might not render the services that a previous site did it for them. The psychology is right if you are going to give them what they need, why would they go? So be it the price value, the quality of services or product, the reliability and trust you bestow onto them, customer care service, the responsiveness of the page, everything matters in this case.

The Social Media Platform

The primary question comes, how to attract customers? Once you attract them, you know you can retain them with your services. Therefore the foremost thing, how do you draw the attention of the purchasers? The gen Z is in the social media. This is the perfect platform to attract them hence.

Use your digital marketing tactfully. If you think your targeted audience is on Facebook, post your advertisement in a form that it may attract them. A simple message of how a daughter- in -law helps in a Mobile Recharge of a father- in- law who stays distant away from each other can captivate emotions of a buyer. This can be put forth through a 6-second visual ad, or a narration of a father-in-law, depending upon the budget.

Further, you can engage the audience with content writing by giving them valuable information that they have been seeking for. If your business is into trading of rice, throw content showing how best-fried rice can be made. The idea is you are going yourself seen amongst the audience. They know you and can indulge themselves in having e-commerce transactions with you.

Use of Enticing Words

Psychologists state that human beings are often susceptible to gifts, offers, discounts etc. The moment a consumer hears about a sale going, the ears ought to find out more about it. Therefore give what the audience demand. Offer discounts that may help you attract purchasers, giveaways, and on the spot winners, recharge coupons, online services cash back offers and much more. There can be a way to put things too.

For instance, if you are a shoe trading company, you may ask your clients to bring their old shoes and get a new pair of shoes at a discounted price. You may put your ideology stating the old shoes will be donated to the orphanages, nursing homes and so on. The purpose served here is dual. You have not only attracted the shopper with your deal but have also made an impression on a social cause. Your goodwill is retained and so are your clientele.

Payment Terms

The most important part and many a time buyers leave it halfway through here due to the complicated payment page on the website. Make your payment terms page simple and straightforward. It should not take more than 15 seconds to complete it. Do not ask unnecessary questions. It is better to stick to simple, COD, net-banking options, credit/debit card, PayPal, or any other mode that can be easy for your genre of services.  

The intention of the page should be sure that if today I am to take an Online DTH recharge if is done seamlessly well.  Loading time of the page must be less and ideally should not involve any advertisements to divert the customers’ mind.

Final Thoughts

It is you who can bring the buyers to get going with online services. Your communication states how different you are from others.  Therefore from being seeing quickly and becoming a brand becomes easy. Consumers rely on brands and more seen names.  Thus, with slight changes in advertisements, whether a small amount of mobile recharge or a taking up all kind of booking service, you will be able to attract and retain consumers for a lifetime.

I am Rampragash Ramanathan, Working in one of leading Sri Lanka’s e-commerce website DthPay, providing an uninterrupted solution of DTH Connection recharge for Indian and Sri Lankan users. And I am also a music lover and loves write blogs for technology related.

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Choosing the Right Functional Testing Tool

Ray Parker

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Since technology keeps evolving from time to time, organizations need to keep up with the pace of technological changes. Previously, companies released software apps on a monthly or quarterly basis. To keep up with the current market competition, organizations that have faster delivery cycles tend to be more successful than others. Now companies are expected to deliver software products.

This rapid change in trends has both positive and negative impacts. Organizations need to be more efficient and maintain quality while ensuring quick releases. This cannot be done without research and using the right software testing tools. With a huge variety of tools available in the market, making decisions is quite complex. However, asking relevant questions can help organizations choose the best tools for various phases of a project. 

‌ Major issues organizations face when selecting tools for their testing activities is to figure out if the tools actually cover their testing requirements or not. Companies often change testing tools based on their budget constraints or if a new manager has used them previously. These factors should not affect the decision as to which testing approach is the best. So, when organizations look around for a good functional testing company, the following considerations should be made:

  • Does the Tool Deal with Relevant Defects?

One of the top most asked questions testers ask when looking for a functional testing tool is, if it can deal with the relevant defects. Testers review the recent defects, detected in test and production. And then check if the tool can catch those types of defects. If the answer is negative, they might have to look for other options. This step can either be performed before tool selection or later. 

  • Team Selection 

QA managers decide which team members will be doing the automating. If automation is to be done by developers or both developers and software testers, then they should have a complete tool package. If the tool has a record/playback feature, it will be more appropriate for the non-technical testers. Additionally, the testers assigned with specific tasks and tools should have experience using the tool otherwise it will slow down the software delivery process. 

  • Features and Test-Data Management 

Testers looking for the right tools have to check for features like account creation, clear orders, export accounts, and associated orders and re-import it. It allows easy tests setup. In addition, its ability to create test servers on-demand according to requirements. Teams that work on Continuous Integration approach need end-to-end checking features to create this environment. Thus, testers check all the features and see if the tool follows a test-data management approach. 

  • Reporting

A testing tool can never be useful if it does not achieve its purpose. A good functional tool provides essential features like dashboard and charts. Tracking the test is another essential feature of a testing tool that helps achieve different expected results. Thus, this is a feature tester cannot ignore. 

The afore-mentioned factors should be considered to get the best functional testing tools for your project. 

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Better Consumer Experience In Lending Assured By Innovative Technology

Steven Sanders

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When it comes to online shopping, consumers look for the best experience. Thanks to the advances in digital technology more and more online platforms for different products and services are now focused on bringing a change in their customer acquisition methods to ensure better user experience.

Practically, you will see that almost every sector of the economy is using technology to the fullest to make their service the best. Among these, the automobile and lending industry seems to be the forerunners. They are always ready to make a few sweeping updates, especially in their sales approach and service processes. 

With the use of new tools and technology, several financial companies have started to use the most sophisticated tools and technology available to make their online user platforms more and more attractive, useful and easy to navigate. Tools and techniques such as machine learning and AI have made it incredibly easy for the money lenders to:

  • Guide their customers through the entire loan origination process
  • Discover all other additional opportunities provided by them 
  • Use the available data from the loan applicants to customize each loan product and financial services to meet the specific needs of their customers. 

This has made the process faster, better and more secure helping both the borrowers and the money lenders. 

Better for the entire industry

The finance industry is wide and extensive and in fact, is a huge umbrella that covers almost all sectors of business. With such a huge area of operation and such a diverse range of customers with an equally diverse range of wants and demands to cater to, manual operation is unthinkable in the present time. Use of financial tools and technology has helped the entire finance industry and the statistics of each proves this fact significantly.

  • In the mortgage sector of finance industry it was seen that within the third quarter of 2017 the total outstanding mortgage debt for residences meant for one to four family members in the US exceeded $10.5 trillion. 
  • It is also found that it will continue to rise even more despite the fact that the industry is yet to recover all of the lost ground in the last decade due to the financial crisis that led to significant loss in revenue and business profits of the finance industry as reveled through different experts like libertylending and research reports.
  • In addition to that it is found that the home prices as well as the volume of loan originations are continually rising upwards in the past several years. This is in spite of the array of technical problems that the mortgage lenders usually face in delivering their services.

These problems are typical and coexistent in all segments of the finance industry. This is because of the complexity in the process, the time required to process a loan and the lack of available data at a given point of time. This plagues the lenders as well as the borrowers alike throughout the loan origination process. 

According to facts and findings published by the Federal Housing Finance Authority it is revealed that:

  • 18% of all home loan applicants are compelled to redo their paperwork and 
  • Nearly 24% of the applicants found that their closing dates were postponed.

The report also notes that the borrower satisfaction level with the closing process is usually high. However, the numbers indicate that this level of satisfaction is found to be low among the younger applicants. 

Usability And Convenience

Now, the question that may arise is why this younger generation seems to get a low satisfaction and inferior user experience? This is because they want more convenience in the process and are more and more tech-conscious. They tend to judge a service or an online platform on the specific metrics of usability and convenience.

With the rise in demand in real estate and the prospects of lending in this specific sector such as the ever rising interest rates, more and more fintech companies are entering into the real estate market. This will ensure that the users, irrespective of their age will find more convenience when they borrow money for whatever purpose. 

Implementing technology into lending will not only speed up the origination process but will also guide the borrowers from start to finish. The current efforts of the fintech companies primarily focus on two main aspects:

  • Streamlining the user experience for the borrowers and 
  • Improving the data management process that may be required for loan underwriting.

With intent to smoothen the borrower experience the online lending platforms allow users to apply for a loan without even having to meet the loan officer or make a call. The technology provides a lot of benefits such as:

  • Giving the customers the ability to upload documents
  • Manage their applications on their own schedule
  • Reducing the time for the loan processing and
  • Lowering the cost of borrowing.

In short, consumers now can have quicker loans through a more convenient process. It is all due to the subprime lending process followed by the banks and financial organizations now. The loan origination costs are not passed on to the customers as the lenders have found the ways to reduce these expenses by automating the loan origination as well as their underwriting process. 

Big data backend

Apart from the convenient and faster loan processing, the use of technology in lending has also helped the lenders to verify credit scores of the borrowers, track different information related to their payment history and finally evaluate their credit worthiness flawlessly. 

All these automated processes results in the reduction of cost and this saved amount is translated into more reasonable loan fees for the borrowers.

The useful data collected and stored in the systems eliminates the need for any costly manual effort to gather the same. The technology based solutions has enabled them to find more useful and innovative ways to handle customer information and analyzing more efficiently enabling them to act in a better way according to the available data and information ensuring best user experience. 

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How to Protect Yourself From 5G Network?

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Today we live in the era of technology where technical things are developing too fast than any other developments in this world. It seems that people of this century are hungry for the new technological ideas, instead, say that it looks more of a race between the different countries of the world to show that they are the most developed country of this world. The invention of 5g technology is rather more a result of this race. 

    Now, 5g is generally known as the fifth-generation cellular network that provides broadband access. The first reasonably substantial deployment was in April 2019 in South Korea SK Telecom claimed 38,000 base stations, and KT Corporations claimed 30,000 and LG U Plus claimed 18,000 of which 85% are in the six major cities of South Korea. They use 3.5 GHz sub-spectrum in a non-standalone mode, and tested speeds were from 193 Mbit/s up and 430 Mbit/s down. 260,000 signed up in the first month and goal is 10% of phones on 5g by the end of 2019. 

    At the current scenario, six countries currently sale 5g radio hardware and 5g systems for carriers. Those companies are Samsung, Huawei, Nokia, ZTE, Datang Telecom, and Ericsson. Here the service area covered by providers is divided into a small geographical area called cells. An analog converts analog signals found in mobile phones to digital converter and transmitted as a stream of bits. All the 5g powered devices communicate with radio waves through local antennae array and low power sound receiver in the cell. There are plans to use the millimeter waves for 5g. Millimeter waves have a shorter range than microwaves. Therefore, the cells being tiny in size.  Millimeter wave antennas are smaller than large antennae used in the previous cellular networks. 5G can support up to millions of devices per square kilometer, whereas 4G supports only 100,000 devices per square kilometer.

   Now many people think that the 5G must be an improvement, right? When it comes to our mobile devices, we usually want anything that can deliver us a fast, convenient service. But these things are high, and the great things always come with a price. All electronic devices create EMF or to say electromotive force, and some of them are more harmful than others.  The problem is that cell phones and other devices emit EMF, which has a short of invisible radiation, that can cause adverse effects. The radiation from the mobile devices damages cell membranes and releases cancer-causing free radicals. This will, of course, bring health issues to us because of microwaves whose towers will be a size of shoe-box, unlike 4G towers which were of gigantic shape.

Here are a few ways in which EMF can affect our body:

  • Changes how we metabolize cells
  • Causes psychiatric effects like anxiety, depression, neurodegenerative issues
  • Cardiac arrhythmias 
  • Health flutters
  • Tachycardia
  • Fertility (affects male fertility more than female but damage is seen in both the cases)
  • Affects eyesight
  • Damages DNA

and many others.

How to Stop Yourselves from Getting Damaged by The Radiation

See we need not throw our mobile devices to stop ourselves from getting affected by it. The goal is always to support a healthy lifestyle. There are many ways in which we can do to prevent ourselves from getting affected by the radiation. Although the 5G network is not supported to be launched till 2020 but with the rush to be the best and fastest network many cities have started to pioneer the technology. Here are a few ways we can do to minimize current contact with the harmful radiation:

Keep Your Distance

We should keep a distance from mobile devices while we are not using it. We should keep our cell phones out from our room while we sleep during the night time and to avoid screens for the few hours before bedtime anyway. This is because of the effect of the blue light that can affect the ability to sleep well during the night. Do not use your phones while they are on charge because they comparatively emit more radiation in compared to the phone without in charge.

Turn It Off

When we are not using the WIFI, we should turn it off, especially at bedtime. Although it does not entirely eliminate EMF exposure but inevitably reduces it.

Use Specially Designed Headphones

Consider utilizing wired headphones for extended phone calls to decrease close, prolonged association with the device. Maximum cell phone headsets possess a wire that can act as an antenna and amplify the radiation emissions all the way to the earpiece.

Choose Your House Wisely

If feasible, do not inhabit near a cell tower or mini-station. Also, get included in local politics so that you can hear about all the potentially hazardous plans your city council has in store for you.

Stay Educated

Continually keeping yourself educated about the wireless industry and the global, governmental support of this insane endeavor.

Be Proactive and Stay Out of Fear

Remain positive and robust, and continue to improve your vibration through positive thinking, forgiveness and with increased attention towards mental, emotional, and physical health.

The article was prepared by the Team of Twitch Clip Downloader  

 

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