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How to Figure Out What Social Profiles You Really Need?

Mersad Berberovic



The average B2B business has a presence on around six social networks. Yet, do you really need to be on six different social networks? How much time are you spending promoting your content with little-to-no results? Are your customers even active on all of your social networks? That really is the key question. You don’t want to waste time you don’t have.

This is why many small businesses are starting to question their social presence. Why shouldn’t they? Social media can be complex, and it is definitely time-consuming. It seems that every week there is a new and amazing feature that users are flocking to try. You not only have to keep up with the trends, but you have to learn each and every one. This means you have to be a constant student. Of course, there is nothing wrong with learning. It is necessary for growth.

Yet, it doesn’t always suit your needs best when you’re learning skills that don’t provide business benefits. If you want your business to grow, you need to focus on tasks that help you achieve that goal. Otherwise, what’s the point? Plus, the last thing you need is social burn out. This is why your social media presence needs to be well thought-out and well executed. You must ask, “what social networks do I need to be on, and which ones are not necessary?”

Are the users part of your target audience?

You want to start off by determining the target demographic of a social networking site. This isn’t much different from questions you need to ask for traditional advertising or business communication strategies. The point is if you try to participate in every social network, you will stretch yourself too thin. So, start by asking these questions:

  • Who are the users?
  • Why do they use it?
  • Are they mobile or desktop users?
  • When do they use it?
  • How long do they use it for?

You want to understand of the network fits with your brand. When selling products, Pinterest and Instagram seem to be a great fit. On the other hand, service-based companies enjoy LinkedIn. That doesn’t mean service-based companies can’t find success on Instagram and vice-versa, you just need to be a bit more creative with your approach.

Then, there is the fact that Pinterest is powered by female users. Out of 10.4 million users, 80% are female and 30% are between the ages of 25 and 34. In addition, the average user spends about 98 minutes per day browsing the site. Is this your target market? If not, it makes more sense to stay away. You don’t want to try to fit into the Pinterest business model. You need something that works for you.

Is it unique?

At the end of 2015, Facebook had around 1.6 billion active monthly users. This is more than the population of China. Unless there is a site that has more users and features, Facebook users probably won’t be going anywhere anytime soon. Of course, we can’t predict the future. Remember MySpace and Friendster? This is the same way you should view your marketing efforts.

Will a specific site give you a new and unique way of promoting your message? If not, why are you there? Increase your skill on one social network before moving on to too many channels. You know what they say, “Better the devil you know than the devil you don’t.”

Will the network be more valuable to your business over time?

With a new and trending social network, you want to take a look at the early adopters. The reason is this will give you a better idea of the type of demographic that may become the network’s primary users. Plus, these early adopters might be more tech savvy so, you will have to use your marketing background and experience to make an educated guess.

Still, there will be exceptions to the rule. No one thought that Facebook would be the powerhouse it is today. It started out as a networking site for college users. Today, around two-thirds of small businesses use Facebook for marketing. It is one of the best networks for social engagement and for companies to communicate directly with customers. As a result, it is important to keep the Facebook story in mind when analyzing potential social networks.

Will it hurt if your company isn't there?

This is another question to ask–how much harm will it do if your company is not present on a particular social network? Will it change your brand’s perception? Answering this question may give you the motivation to either make your presence known or to engage in further research before getting on board.

Can you maintain a consistent presence?

The thing with spreading yourself too thin is you never have any real time for your followers. You submit a post, then move on to the next. You don’t have time to interact or answer questions. If that’s the case, then what are you doing? Is this really effective? So, you need to consider the demands on your time. How useful is it to be everywhere and nowhere? What will your followers think if you’re never around? They have no idea how busy you are. All they see is that one post you managed to make that day.

They don’t know you’re running around like a beheaded chicken trying to reach every social network available today. So, think of your availability for your prospects and customers. They want to hear from you through more than just one post. They want direct communication. If you don’t have time to provide that, then you need to figure out how you can. It may mean cutting out the networks that don’t fit your industry or demographic.

Once you get the hang of a few networks, you need to be more discerning when it comes to adding new ones. Even if a site is trending, it still might not be right for your business. Yet, if you aren’t getting as much traction as you might like, you might have to add sites and replace those that appear to be underperforming.

Are you ready to analyze your social media efforts more carefully? Remember, don’t take part on a network just because it’s new. Make sure you stick to networks that help build your brand and enable you to have a strong presence.

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The Lock and Key System and Why You Should Choose the High-Tech Version

Michael Dunne



Locks and bolts are reliable and simple security systems that can be easily installed in homes and in commercial establishments. These systems have been used for thousands of years since the early beginnings of human civilization.

Modern-day security threats, however, have become increasingly sophisticated. Some thieves are highly skilled in opening locks of various forms, including combination type locks. This is why high-tech security systems are necessary for homes and business establishments for better security and protection.

History of the lock and key system

The most ancient lock and the key device were discovered in an archaeological site in Nineveh, the capital of the ancient Assyrian Empire. The Egyptians developed a wooden pin lock device that had the basic mechanisms of modern pin and tumbler metal locks.

The Egyptian pin lock system had a bolt and door fixture, which could be opened using a customized key. The pins within the lock were lifted out drilled holes within the bolt when the key was inserted. This allowed the bolt to move while the key was inserted.

Meanwhile, the oldest type of lock device in Europe is the warded lock. It was the most common lock design in Europe from the Early Medieval to Renaissance period. Purely metal locks were developed in Europe from around the year 870 to year 900. English craftsmen were credited for developing these locks.

Robert Barron perfected the design of the lever tumbler lock in 1778. The lock had a set of lever mechanisms that prevented the movement of the bolt if the key was not inserted. The double-acting lever mechanism required the lever to be lifted to a specific height by a key specifically customized for the lock.

Jeremiah Chubb made significant improvements on the lever tumbler lock starting in 1818. He designed locks that had multiple levers that needed to be precisely aligned to allow the bolt to move. Later designs involved spring-loaded pins that also prevented the bolt from moving. The keyless combination lock is a modification of this design.

High-tech modern locks

Classic lock designs are still used today with some modifications.

Many types of high-tech modern locks are actually a result of the convergence among the mechanical, electronic and digital types. The basic lock and bolt design are maintained but some electronic and digital components have been added. For instance, some high-tech locks require biometric keys like fingerprints to be opened.

High-tech locks can range from small padlocks to complex vault locks or blast door locks. The key components are modified to have multiple authentication requirements. These are also programmable and customizable depending on the user.

One of the simplest forms of electronic lock system is the PIN number system that requires the user to enter a pre-programmed PIN on a keypad. This system is also oftentimes integrated with an alarm system that will be triggered if the PIN is entered incorrectly in three successive attempts.

Electronic locks and alarm systems may also be connected to a phone line that can alert the local police. You may also be alerted via your mobile devices through SMS or the internet.

Here are some of the reasons why you should choose electronic and digital lock systems:

1. Added layers of protection

Using digital lock systems will provide your house or establishment additional protection.

Unlike ordinary mechanical locks that can be opened by skilled lock pickers using simple DIY tools, electronic or digital locks are more sophisticated. They require higher skills and more sophisticated instruments to hack.

If the electronic lock system has an alarm, it would provide another layer of protection that could deter would-be thieves.

A simple 4-digit PIN-enabled lock system has thousands of permutations/combinations, 10,000 possibilities to be exact. Most systems are programmed to allow only a maximum of three attempts before the alarm is activated.

2. Convenience of use

Simple mechanical locks need exact key configurations to be opened. The key to a lock needs to be duplicated to allow other members of a family or an establishment to have access. So if you have multiple doors in your house or workplace, you will need multiple keys and multiple duplicates.

Electronic lock systems may only need one master PIN code that can be memorized by authorized persons. On the other hand, the individual fingerprints of authorized persons can be used as keys. Biometric keys are more convenient than physical keys which can be easily duplicated or lost.

3. Flexibility of access

PIN codes, passwords, and biometric parameters can be programmed into the digital lock and key systems. Multiple users can be granted access without needing to bring physical keys. On the other hand, electronic key cards may also be required for employees to serve as their IDs and monitor their attendance.

Digital lock systems may also be programmed to provide multi-tiered security authorization. For instance, some employees of a bank may only have limited access to the bank vault.

4. Easy integration with other systems

You may easily integrate a digital lock and key system with existing systems. In many instances, you do not even need to remove the standard mechanical locks. Alarms, biometric sensors, cameras, apps, and mobile devices can be connected to electronic or digital locks.

It would be possible to remotely lock or unlock doors using your mobile device even if you are hundreds of kilometers away. Depending on your security provider, you may use a special app for this purpose. This way, you can allow guests to enter your house or establishment even if you have not yet arrived. You may simply need to enter the necessary PIN codes via your mobile smartphone.

5. Long-term cost-effectiveness

Considering the various features and benefits of using an electronic lock and key systems, you will be able to save money in the long run.

One common problem with the purely mechanical lock and key system is losing the key. This can be avoided by eliminating the need for physical keys. You will not need to have multiple duplicates of keys for various rooms in a house or work establishment.

The advantages of using an electronic lock and key system truly outweigh those of older lock and key versions and types. Hence, it is the better choice when it comes to ensuring the safety and security of your home and/or business establishment.

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Network Olympus: Why Use It?

Steven Sanders



IT Staff in Different Offices Can Monitor

If your IT team is spread out through multiple locations, who are responsible for helping monitor the network performance, the remote access enables for the staff in other cities, branches, countries, or offices to check the network performance – even if the software is installed on the headquarters.

This means that if the device is down at a remote location, a network expert can help you troubleshoot the issue without getting involved. And, he doesn’t have to ask you what you’re viewing on your end – he can see updated metrics and network maps himself.

Remain Mobile Without Neglect

Having the ability to access the network remotely means that your team doesn’t have to be on the site constantly. If you have to work from the local coffee shop or home, the remote access allows you to see the device status on your mobile device or laptop.

Mobile network monitoring helps users keep their network data, so they don’t have to risk outages due to lack of access.

Access Levels Are Managed For Better Security

Some network administrators might not like the idea of remote access due to the remote security threats lying behind it. One way to keep the network secure is through encrypted authentication and by making sure each user logs in with the same method.

Another form of protection against security issues is its ability to customize your user access. Most of Network Olympus remote monitoring tools will help you give access to the user or admin level to certain dashboards or maps. Managing the access to your users will help you keep the connection fully secure.

Also, get a tool that will consistently update and give patches to any security holes that surface. Although security threats are common, having good tools to notify your users once a patch has been released. This allows you to take advantage of improved security measures as much as possible.

With The Right Connectivity, You’ll Always Find Access

Network Olympus gives users more access due to its remote capabilities. As long as you’re on the network due to a point to point or VPN connectivity, you’ll be able to utilize and manage the connected devices within the network. Regardless of where they or you are located.

By giving more remote monitoring capabilities for you and your IT team, you’ll have enough flexibility to handle what the modern work world requires. And you can gain peace of mind that no matter where you’re at, you can see the network at a glance, whether it spans from a country, world, or city.


Basically, Network Olympus can be used to help you utilize your network. Not only does it have multiple features to help monitor your goods, but also helps keep your team on track. Thus, try to utilize it so you can keep your IT team running efficiently.

Need to learn more about Network Olympus?

Tell us in the comments below!

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For-Profit Or Fun: Why Some A Crypto Trading Bot

Steven Sanders



Wall Street is in an uproar. Papers are flying; curse words are being hurled, financial portfolios are in disarray and have been for the past year because of one word: crypto.

What has happened? What changed?

Well, in the past year, a lot.  I’m not talking just the earth-shattering, meteoric rise and fall of bitcoin as a $20,000+ asset that has made billionaires. I’m not talking about the billions in ICO fundraising that has left some in the blockchain in the community very wealthy, nor the assets lost by foolish investors.

I’m talking about the perplexing case of what exactly cryptocurrency can do for the average layman.  For those without thousands laying around who got in late or those that were too afraid to take the leap, it begs the question: What is the opportunity that remains?

There is a market for cryptocurrency development services. There is also a market for marketing for blockchain companies. Within cryptocurrency as subject, there are dozens upon dozens of opportunities to still profit even as it falls harder than ever before.  

One that has many’s attention is that of the cryptocurrency trading bot.  

Much like forex, stocks, and a flurry of other bots that have been developed to isolate and profit from signals that exist in the market, cryptocurrency has proven no different.

Cryptocurrency bots operate on a trading algorithm set by its developer whom should be or is working with a trader.  These traders often boast about their profits, and that they have systemized some form of reliability by isolating trends/criteria that lead to profitable trades.

The Market & its Infancy

While there are definitely plenty of bots that are successful, there is one drawback to creating a cryptocurrency bot that trades.  The market even with its current fervor is still in its infancy. It is totally new to the manipulations that we have seen happen by governments, social influence, and random freak occurrences.  

There are so many factors that tie into pricing that its hard to predict what will make a bot trade successfully. One one hand, a bot that trades based on analyzing or at least compiling news/trend data, and then offering the ability to select what to trade based on could potentially work.  The difficulty is in sifting through the fake news and what is actually relevant.

News sources naturally sensationalize, but the problem doesn’t only lie there.  Communities like Reddit and telegram are usually far ahead of any development within cryptocurrency.

So unless a bot takes into consideration mentions of particular cryptocurrencies and any words that can help it judge the context, it’d be harder for it to adapt to little more than buying and sell order fluctuations.

Technical analysis is still being worked out, but some have made strides and are certainly profiting regularly, such as Ian Balina and other associates.

That said, a systemized approach of any kind will need to have its kinks worked out, so only time will tell how successful it would be to create a crypto trading bot.  

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