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How to Generate Leads More Effectively with CRM Software

Emma James

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CRM software or customer relationship management software refers to the suite of applications that helps organizations in managing all their CRM efforts and channeling them in the right direction. The software helps organizations generate leads faster and more effectively and help them nurture these leads through the different steps in the sales funnel. It comes with a variety of modules and add-on applications designed to make CRM streamlined and efficient. As this post states, the software helps organizations target more accurately and generate leads through social channels; but that is not all it could do. In this post, we will discuss more about the solution and how it can be useful for organizations.

Funnel/Pipeline Management

The other major task that CRM software helps with is the sales funnel/pipeline management. The sales funnel is the series of steps that a potential customer is put through till he or she becomes a paying customer. Sales funnels are particularly useful when the sales cycles are long, and the prospects need to be serviced differently at different points in time. Some of the usual levels that prospects go through in the funnel are a prospect, lead, qualified lead, opportunity, and customer.

At each step of the funnel, different kind of actions are needed – the prospects might need to be given a certain amount of information, the lead should be given a chance to offer his or her contact details, the lead should be qualified according to some parameters, the opportunity be offered proposals and discounts, and so on. As such, different people will be managing different parts of the process, and all of them should collaborate with one another for the steps to move on without any hitches.

With the CRM software, you can closely monitor the process across its various steps, and remedy any situation to ensure that the funnel is being implemented smoothly.

Social Media Promotions

Social media promotions or campaigns are one of the most important drivers of leads for businesses. If your social media efforts were good before, CRM software will make them better. You can integrate all your social channels like Twitter, Facebook, LinkedIn, and so on with your CRM system and monitor your work. You can track all your efforts easily from one place, which saves a lot of time and allows users to generate insights more effectively. Often, the results of social media campaigns can be difficult to understand – the CRM solution will help quantify and operationally them. As more and more companies look to step up their Social CRM efforts, an online CRM tool is a must to get the best results from them.

Also integrated can be the survey application, which allows marketers and customer service reps to gather better insights into customer behavior and understand customer satisfaction levels. Surveys can be launched, and results collected and analyzed from within the software itself.

Email Campaigns & Newsletters

Email campaigns and newsletters are an important part of marketing plans in organizations around the world. When you don’t have a CRM solution, running an email campaign would require you to use multiple tools and systems. You need the email addresses from the contact management application, a mass mailing application, and analytics to analyze the responses. However, the CRM software is all of that rolled into one. From the same place, you can manage all your contacts, run email and newsletter campaigns, and analyze the responses to see how effective your campaigns have been, and which aspects are to be changed to make it better. Also, the software will automatically handle subscriptions and allow respondents to unsubscribe if they feel like it.

You can run these campaigns in multiple ways – you can use a coded HTML page or build the campaigns from the scratch in the application.

Analytics

CRM is one process where lots of decisions need to be taken. Some of the routine questions which demand answers are – what is that segment that I should target, what are the discounts, if any, that I should offer, how should I qualify my leads, which kind of marketing medium gives me the best results, and so on. In the absence of effective data management and analysis techniques, these questions are answered, and decisions are taken, based on gut feelings and trial and error mechanisms.

However, with CRM software, this need not be the case anymore. The software equips CRM specialists with the tools they need to be able to answer these questions after a thorough analysis of the data so that their decisions will be data-driven, and more effective. Since data is already collected and made available for any kind of analysis, all your CRM specialists need to do is click a few buttons to become information experts. Also, sharing these insights and analyses with peers becomes much easier with the CRM solution – reports can be automatically compiled and shared in a matter of minutes.

Say you want to segment your customers based on a parameter like location or the average lifetime value they bring to you. You simply use the analytics tool to query the software to provide you with a list of all those who come under that particular segment. You can then save this segment and tailor strategies for them going forward.

Mobility

One of the greatest advantages that CRM software offers is mobility. A mobile app gives users the flexibility to organize themselves anywhere, anytime. In preparing themselves to pitch to a customer or in figuring out information that a prospective client wants, mobility is of great help.

Collaboration

Ideally, the different departments involved in CRM must work together and collaborate closely. Each department has different parts of the puzzle, and unless they all share, they will not be able to come up with the complete picture. This kind of close collaboration is very rare in organizations. What is more common is territorial warfare and blame game. Each team blames the others for not doing enough – the sales reps say that they do not have enough leads to work with, and the marketers say that the sales reps are not able to close the leads they generated for them. In the end, the organization suffers.

This also happens due to different teams using different systems to manage their operations without pooling their efforts. This is where the CRM solution is very helpful. It brings all these different departments onto a single platform and allows them to work closely. Since data is collected and stored centrally, it can be called on demand. If marketers collected any data that can help salespeople close deals more easily, they will now automatically have access to this data.

The same way, if salespeople come up with some unique insights, they can automatically share these with the marketers and customer service reps so that they can target and serve customers better. Using in-built communication tools, users can communicate with one another easily. There is also the scope to create groups and workspaces for better teamwork. A CRM solution offers unmatched collaboration opportunities for all the CRM specialists.

Integrations

Online CRM solutions are not closed systems – they offer integration capabilities that make organizations’ operations seamless and well-coordinated. Also, integrated solutions allow for an automated transfer of data, which saves a lot of time. And since the systems are integrated, there is no problem of incompatibility among systems, which is a big concern when multiple systems are used to manage different parts of the process.

There are many add-on solutions that are good candidates for integration with such as the single sign-on application, which allows people to log into multiple solutions at once and analytics tools for advanced analysis. If you need any capability from your CRM solution that is not already present – you can always integrate a solution and get it.

Data management

In CRM, data plays a huge role and is often the line that separates successful and unsuccessful transactions. Data allows CRM specialists to prepare themselves better, and when they are prepared, their efforts will be that much more effective. CRM software helps organizations store and manage all their CRM data from a central interface. With an online CRM solution, employees can access this data from anywhere, equipping them with the capability to work from anywhere, and complete their tasks anytime.

Salespeople, marketers, and customer service reps – all of them will find the software very helpful in managing the data. Since data is digitized and stored on the cloud, it can be accessed on demand. Also, there is a great need for collaboration among these divisions – after all, they all will be working with the customer at different points of time, and if they are to make these interactions more fruitful, they should be aware, and this happens through sharing.

The software offers a centralized secure database and makes data entry easier. There is a lot of automation built into the software – from data entry to storage and retrieval of documents, automation is present everywhere. All in all, you can get rid of all your data management woes if you use CRM software.

Automation

Another feature of the software that makes life much easier for CRM specialists is automation. Automation is present in almost all of the tasks in CRM. From data entry to analysis to lead qualification to pipeline management, many tasks can be automated using the software. Say you want to qualify your leads. From the data you collect from your prospects, you can automatically sort them based on their requirements. You can also assign leads automatically – the software can be programmed to route certain kinds of leads to certain people.

This automation makes it very convenient for CRM specialists – they need not worry anymore about the mundane tasks taking up most of their time. They can focus their energies on the tasks that matter most such as closing deals and coming up with better ways to target prospects and turning them into leads.

CRM solutions are a big help to all the stakeholders involved. While the benefits to CRM specialists are obvious, the software also helps senior management keep a close on happenings. Senior management can be automatically kept apprised of all the developments – as soon as a lead is generated or a deal is closed, reports can be sent regarding the same to the pertinent stakeholders.

Online solutions have made business productivity software available to organizations of all sizes – no more does one need huge initial investments or the resources to maintain the software. Online solutions can be deployed in minutes, and organizations can start using them immediately. There are numerous options available in the market today, and all kinds of organizations can get a solution with the exact specifications they need.

Emma James is a freelance content writer at SutiCRM, who frequently blogs on Business, Marketing, Sales, ERP and SaaS trends.

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License Key Management Software – A Guide

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What is Software License Management?

So you’re probably wondering, “What is software license management?”

Software License Management involves the process of reducing, controlling, and documenting your total IT costs. License key management software helps control your IT costs, giving your team the organization needed to run effectively.

Types of Software Licenses

Here are the most common software licenses that are available:

  • General Public License: Covers software that comes at no charge and can be copied, modified, and used for free.
  • Database: While usually aligned to a device, database licensing demands special consideration due to the complex licensing complex and high cost that change by the vendor and might include the number of cores or servers, running against the installed databases. With databases, you have to get the correct license before using it for research or other projects.
  • Per Network: Cover all machines placed on one specific network.
  • Per-user: Restricted to one user that can use it on multiple devices (laptop or desktop) and requires the user to log in to verify their identity.
  • Per device or CPU: only required for one machine whether its a data center or user device.
  • Per Subscription: Managed via subscription by a device or user. They usually have an electric date.

Benefits of Good License Key Management Software

One key advantage is that your company will have all of its software licenses under control. On average, the average cost for unused software is about $259 per software. This sucks up your IT budget and wastes your precious resources. By monitoring and tracking your purchases, you are ensuring that every license accounted for is operating correctly.

The biggest benefit is that it’s a critical part in ensuring your software licenses are compliant with the EULA (End User License Agreement). If one device is using unlicensed software, you could face legal repercussions or some hefty fines.

Risks of Bad Software License Management

The Business Software Alliance is a company whose mission is to enforce compliance between businesses and advocate legal software. To fulfill this goal, the BSA uses court-ordered audits on organizations to ensure they are compliant. It does matter if they’re a small mom and pop shop to large government organization – the BSA will run an audit to ensure you’re operating legitimately.

When purchasing software, it’s important to remember that you down own the software. You have the right to use it under the EULA’s terms. If the BSA or any other auditor finds out that you’re not following the terms of the agreement, you’re exposing yourself to thousands or millions of dollars in legal penalties. The average fine for noncompliant licenses is $100,000 per license.

It’s recommended that you have regular internal audits to cover your bases before the BSA comes in. By managing the software licenses and uses, you’re eliminating the risk of unexpected penalties, negative audit results, and other signs of damage.

Conclusion

License key management software is necessary for startups and growing businesses. By getting a better grasp over your network’s license compliance, you have to ability to protect your company from unwanted lawsuits and fees. So get the right tool so you can upgrade your company’s overall license security.

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Network Olympus and Your Organization: A Quick Guide

Steven Sanders

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Long gone are the days of direct monitoring to employees. While this system works, it’s better to have software that helps you monitor your corporate network. With Network Olympus, it gives you the ability to monitor the uptime and performance of the network appliances and computers.

We understand that performance is a key part of maintaining a long-term business. And with this system, you can get alerted if the performance indicators go below a certain level. Thus, using remote networks is a great way to ensure that your business is running properly while preventing insider threats from harming your organization.

Fortunately, we’ll show you why companies are looking at network-olympus.com. The benefits that the software gives you will help you stay ahead of your competitors.

Mobile Team Management

Being able to access your network remotely prevents the need to stay on site constantly. If you have to work from home or your local coffee shop, remote access does this for staff living in remote cities, offices, countries, or branches to assess the network’s performance – even if the software is installed on the headquarters.

This means that if your device doesn’t work in a remote expert, network specialists can help you fix the problem without too much viewing on your end. They can see the network maps and updated metric themselves.

Access Levels

Having access to a remote network give your team better-increased security. Some network administrators don’t like the concept of remote access is through using encrypted authentication and ensuring that the user logs in with the right method.

Another feature for security issue protection is by data encryption. By doing this, it allows you to customize the user access. Most of the Mount Olympus remote monitoring tools will give you access to the admin or user level to enable maps or dashboards. By managing this access to users, you’ll have complete control over your network and protect the connection.

Also, you should get a tool that will consistently update and create patches for any security holes that occur. While these security threats are common, good security tools help notify users once the patch is launched.  This allows you to take control of the advanced security measures fully.

Constant Access

When using network-olympus, users have more access because of their remote capabilities. As long as you’re on a network due to VPN connectivity and or a point-to-point, you’ll be able to manage and utilize connected devices on the network. Regardless of your location or where they’re located.

By having more remote capabilities for your IT team, you’ll have the flexibility to handle the tasks that the modern world demands. And you’ll have peace of mind because you can see your network from a glance, whether that comes from a city, country, or a world.

Concluding Thoughts

Overall, network-olympus.com is perfect if you’re trying to manage a team of 10-50 employees. By using their software you’ll experience increased productivity, remote network management, and better employee communication. Thus, we suggest you try out Network Olympus and see how it improves the functionality of your team.

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Network Olympus: Why Use It?

Steven Sanders

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IT Staff in Different Offices Can Monitor

If your IT team is spread out through multiple locations, who are responsible for helping monitor the network performance, the remote access enables for the staff in other cities, branches, countries, or offices to check the network performance – even if the software is installed on the headquarters.

This means that if the device is down at a remote location, a network expert can help you troubleshoot the issue without getting involved. And, he doesn’t have to ask you what you’re viewing on your end – he can see updated metrics and network maps himself.

Remain Mobile Without Neglect

Having the ability to access the network remotely means that your team doesn’t have to be on the site constantly. If you have to work from the local coffee shop or home, the remote access allows you to see the device status on your mobile device or laptop.

Mobile network monitoring helps users keep their network data, so they don’t have to risk outages due to lack of access.

Access Levels Are Managed For Better Security

Some network administrators might not like the idea of remote access due to the remote security threats lying behind it. One way to keep the network secure is through encrypted authentication and by making sure each user logs in with the same method.

Another form of protection against security issues is its ability to customize your user access. Most of Network Olympus remote monitoring tools will help you give access to the user or admin level to certain dashboards or maps. Managing the access to your users will help you keep the connection fully secure.

Also, get a tool that will consistently update and give patches to any security holes that surface. Although security threats are common, having good tools to notify your users once a patch has been released. This allows you to take advantage of improved security measures as much as possible.

With The Right Connectivity, You’ll Always Find Access

Network Olympus gives users more access due to its remote capabilities. As long as you’re on the network due to a point to point or VPN connectivity, you’ll be able to utilize and manage the connected devices within the network. Regardless of where they or you are located.

By giving more remote monitoring capabilities for you and your IT team, you’ll have enough flexibility to handle what the modern work world requires. And you can gain peace of mind that no matter where you’re at, you can see the network at a glance, whether it spans from a country, world, or city.

Conclusion

Basically, Network Olympus can be used to help you utilize your network. Not only does it have multiple features to help monitor your goods, but also helps keep your team on track. Thus, try to utilize it so you can keep your IT team running efficiently.

Need to learn more about Network Olympus?

Tell us in the comments below!

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