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How to Generate Leads More Effectively with CRM Software

Emma James

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CRM software or customer relationship management software refers to the suite of applications that helps organizations in managing all their CRM efforts and channeling them in the right direction. The software helps organizations generate leads faster and more effectively and help them nurture these leads through the different steps in the sales funnel. It comes with a variety of modules and add-on applications designed to make CRM streamlined and efficient. As this post states, the software helps organizations target more accurately and generate leads through social channels; but that is not all it could do. In this post, we will discuss more about the solution and how it can be useful for organizations.

Funnel/Pipeline Management

The other major task that CRM software helps with is the sales funnel/pipeline management. The sales funnel is the series of steps that a potential customer is put through till he or she becomes a paying customer. Sales funnels are particularly useful when the sales cycles are long, and the prospects need to be serviced differently at different points in time. Some of the usual levels that prospects go through in the funnel are a prospect, lead, qualified lead, opportunity, and customer.

At each step of the funnel, different kind of actions are needed – the prospects might need to be given a certain amount of information, the lead should be given a chance to offer his or her contact details, the lead should be qualified according to some parameters, the opportunity be offered proposals and discounts, and so on. As such, different people will be managing different parts of the process, and all of them should collaborate with one another for the steps to move on without any hitches.

With the CRM software, you can closely monitor the process across its various steps, and remedy any situation to ensure that the funnel is being implemented smoothly.

Social Media Promotions

Social media promotions or campaigns are one of the most important drivers of leads for businesses. If your social media efforts were good before, CRM software will make them better. You can integrate all your social channels like Twitter, Facebook, LinkedIn, and so on with your CRM system and monitor your work. You can track all your efforts easily from one place, which saves a lot of time and allows users to generate insights more effectively. Often, the results of social media campaigns can be difficult to understand – the CRM solution will help quantify and operationally them. As more and more companies look to step up their Social CRM efforts, an online CRM tool is a must to get the best results from them.

Also integrated can be the survey application, which allows marketers and customer service reps to gather better insights into customer behavior and understand customer satisfaction levels. Surveys can be launched, and results collected and analyzed from within the software itself.

Email Campaigns & Newsletters

Email campaigns and newsletters are an important part of marketing plans in organizations around the world. When you don’t have a CRM solution, running an email campaign would require you to use multiple tools and systems. You need the email addresses from the contact management application, a mass mailing application, and analytics to analyze the responses. However, the CRM software is all of that rolled into one. From the same place, you can manage all your contacts, run email and newsletter campaigns, and analyze the responses to see how effective your campaigns have been, and which aspects are to be changed to make it better. Also, the software will automatically handle subscriptions and allow respondents to unsubscribe if they feel like it.

You can run these campaigns in multiple ways – you can use a coded HTML page or build the campaigns from the scratch in the application.

Analytics

CRM is one process where lots of decisions need to be taken. Some of the routine questions which demand answers are – what is that segment that I should target, what are the discounts, if any, that I should offer, how should I qualify my leads, which kind of marketing medium gives me the best results, and so on. In the absence of effective data management and analysis techniques, these questions are answered, and decisions are taken, based on gut feelings and trial and error mechanisms.

However, with CRM software, this need not be the case anymore. The software equips CRM specialists with the tools they need to be able to answer these questions after a thorough analysis of the data so that their decisions will be data-driven, and more effective. Since data is already collected and made available for any kind of analysis, all your CRM specialists need to do is click a few buttons to become information experts. Also, sharing these insights and analyses with peers becomes much easier with the CRM solution – reports can be automatically compiled and shared in a matter of minutes.

Say you want to segment your customers based on a parameter like location or the average lifetime value they bring to you. You simply use the analytics tool to query the software to provide you with a list of all those who come under that particular segment. You can then save this segment and tailor strategies for them going forward.

Mobility

One of the greatest advantages that CRM software offers is mobility. A mobile app gives users the flexibility to organize themselves anywhere, anytime. In preparing themselves to pitch to a customer or in figuring out information that a prospective client wants, mobility is of great help.

Collaboration

Ideally, the different departments involved in CRM must work together and collaborate closely. Each department has different parts of the puzzle, and unless they all share, they will not be able to come up with the complete picture. This kind of close collaboration is very rare in organizations. What is more common is territorial warfare and blame game. Each team blames the others for not doing enough – the sales reps say that they do not have enough leads to work with, and the marketers say that the sales reps are not able to close the leads they generated for them. In the end, the organization suffers.

This also happens due to different teams using different systems to manage their operations without pooling their efforts. This is where the CRM solution is very helpful. It brings all these different departments onto a single platform and allows them to work closely. Since data is collected and stored centrally, it can be called on demand. If marketers collected any data that can help salespeople close deals more easily, they will now automatically have access to this data.

The same way, if salespeople come up with some unique insights, they can automatically share these with the marketers and customer service reps so that they can target and serve customers better. Using in-built communication tools, users can communicate with one another easily. There is also the scope to create groups and workspaces for better teamwork. A CRM solution offers unmatched collaboration opportunities for all the CRM specialists.

Integrations

Online CRM solutions are not closed systems – they offer integration capabilities that make organizations’ operations seamless and well-coordinated. Also, integrated solutions allow for an automated transfer of data, which saves a lot of time. And since the systems are integrated, there is no problem of incompatibility among systems, which is a big concern when multiple systems are used to manage different parts of the process.

There are many add-on solutions that are good candidates for integration with such as the single sign-on application, which allows people to log into multiple solutions at once and analytics tools for advanced analysis. If you need any capability from your CRM solution that is not already present – you can always integrate a solution and get it.

Data management

In CRM, data plays a huge role and is often the line that separates successful and unsuccessful transactions. Data allows CRM specialists to prepare themselves better, and when they are prepared, their efforts will be that much more effective. CRM software helps organizations store and manage all their CRM data from a central interface. With an online CRM solution, employees can access this data from anywhere, equipping them with the capability to work from anywhere, and complete their tasks anytime.

Salespeople, marketers, and customer service reps – all of them will find the software very helpful in managing the data. Since data is digitized and stored on the cloud, it can be accessed on demand. Also, there is a great need for collaboration among these divisions – after all, they all will be working with the customer at different points of time, and if they are to make these interactions more fruitful, they should be aware, and this happens through sharing.

The software offers a centralized secure database and makes data entry easier. There is a lot of automation built into the software – from data entry to storage and retrieval of documents, automation is present everywhere. All in all, you can get rid of all your data management woes if you use CRM software.

Automation

Another feature of the software that makes life much easier for CRM specialists is automation. Automation is present in almost all of the tasks in CRM. From data entry to analysis to lead qualification to pipeline management, many tasks can be automated using the software. Say you want to qualify your leads. From the data you collect from your prospects, you can automatically sort them based on their requirements. You can also assign leads automatically – the software can be programmed to route certain kinds of leads to certain people.

This automation makes it very convenient for CRM specialists – they need not worry anymore about the mundane tasks taking up most of their time. They can focus their energies on the tasks that matter most such as closing deals and coming up with better ways to target prospects and turning them into leads.

CRM solutions are a big help to all the stakeholders involved. While the benefits to CRM specialists are obvious, the software also helps senior management keep a close on happenings. Senior management can be automatically kept apprised of all the developments – as soon as a lead is generated or a deal is closed, reports can be sent regarding the same to the pertinent stakeholders.

Online solutions have made business productivity software available to organizations of all sizes – no more does one need huge initial investments or the resources to maintain the software. Online solutions can be deployed in minutes, and organizations can start using them immediately. There are numerous options available in the market today, and all kinds of organizations can get a solution with the exact specifications they need.

Emma James is a freelance content writer at SutiCRM, who frequently blogs on Business, Marketing, Sales, ERP and SaaS trends.

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For-Profit Or Fun: Why Some A Crypto Trading Bot

Steven Sanders

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Wall Street is in an uproar. Papers are flying; curse words are being hurled, financial portfolios are in disarray and have been for the past year because of one word: crypto.

What has happened? What changed?

Well, in the past year, a lot.  I’m not talking just the earth-shattering, meteoric rise and fall of bitcoin as a $20,000+ asset that has made billionaires. I’m not talking about the billions in ICO fundraising that has left some in the blockchain in the community very wealthy, nor the assets lost by foolish investors.

I’m talking about the perplexing case of what exactly cryptocurrency can do for the average layman.  For those without thousands laying around who got in late or those that were too afraid to take the leap, it begs the question: What is the opportunity that remains?

There is a market for cryptocurrency development services. There is also a market for marketing for blockchain companies. Within cryptocurrency as subject, there are dozens upon dozens of opportunities to still profit even as it falls harder than ever before.  

One that has many’s attention is that of the cryptocurrency trading bot.  

Much like forex, stocks, and a flurry of other bots that have been developed to isolate and profit from signals that exist in the market, cryptocurrency has proven no different.

Cryptocurrency bots operate on a trading algorithm set by its developer whom should be or is working with a trader.  These traders often boast about their profits, and that they have systemized some form of reliability by isolating trends/criteria that lead to profitable trades.

The Market & its Infancy

While there are definitely plenty of bots that are successful, there is one drawback to creating a cryptocurrency bot that trades.  The market even with its current fervor is still in its infancy. It is totally new to the manipulations that we have seen happen by governments, social influence, and random freak occurrences.  

There are so many factors that tie into pricing that its hard to predict what will make a bot trade successfully. One one hand, a bot that trades based on analyzing or at least compiling news/trend data, and then offering the ability to select what to trade based on could potentially work.  The difficulty is in sifting through the fake news and what is actually relevant.

News sources naturally sensationalize, but the problem doesn’t only lie there.  Communities like Reddit and telegram are usually far ahead of any development within cryptocurrency.

So unless a bot takes into consideration mentions of particular cryptocurrencies and any words that can help it judge the context, it’d be harder for it to adapt to little more than buying and sell order fluctuations.

Technical analysis is still being worked out, but some have made strides and are certainly profiting regularly, such as Ian Balina and other associates.

That said, a systemized approach of any kind will need to have its kinks worked out, so only time will tell how successful it would be to create a crypto trading bot.  

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Fintech Developers: Do You Need Them?

Steven Sanders

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The Fintech Hunt For Developers

What stresses out fintech finders at night? Hiring and maintaining the quality of new fintech app development talent. Sure, acquiring decent staff has always been a difficult process, but obtaining developers for your project is as can become a shopping frenzy.

Unlike the retail industry where fear-buying with customer discounts is the norm, the financial spending for fintech companies increased in employee salaries by 25% each year. Startups have to spend the additional cash to secure the talent, Fintech Files stated.

But counter offers have been made for some developers. Some fintech developers would tell us that they lost a few potential employees due to better offers. “For larger companies, it’s easier to spend $10K on an experienced developer. However, our smaller fintech companies don’t have that luxury” the developers said.

So what can you do to find great developers within your budget? We can help you with that. Continue reading to learn 3 techniques the professionals use to hiring credible developers on your team.

Background Research

Before hiring a fintech app development team for your startup, you should consider doing some background research to assess the quality of their work and credibility. You should look at their blogs and websites to get detailed information on their services.

Try to look for a portfolio of work to see if they have completed similar jobs that your organization requires. For instance, if you need a fintech app that helps with investing in exchange-traded funds, see if the developer has created investment apps for different clients. You should check their social media profiles to make sure they have good relationships with their customers.

Fintech Developers

Making innovative fintech applications that are valuable requires developers that have fintech expertise. You should get a developer that has a great understanding of the technology but also has an extensive knowledge of the finance industry.

Since the international financial crisis in 2008, there is a been an increase in banking reforms. You’ll want a developer to stay on top of these reforms when developing the app to make sure they meet the desired requirements.

Diversified Skills

Developers are already a costly investment, so you’ll want to find one who is skilled in multiple areas. And some development projects require multiple skills to be completed correctly. For instance, if you’re making a crowdfunding platform, you’ll have to design it with a programming language that works with other software.

You also have to make sure that the developer that you choose has good programming and design skills. Doing this will make sure that the software they create meets your expectations. Fintech developers are good at working with large sets of data, which is ideal if you need projects that require data analytics and big data integration.

Conclusion

Overall, finding the right fintech app development team will take some time. But by slowly going through the hiring process and focus on quality, not quantity, you’ll be fine. Conclusively,  gauge the quality of the team so that your apps can improve the value of your business.

 

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The Latest Trends in Healthcare Mobile App Design [2018]

Steven Sanders

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So far there are over 260,000 mobile Health apps located in the market. Finding one that resonates with the target audience – whether its a provider or a patient – can be a difficult challenge. And in this part, one small issue can mean the difference between project completion and feature.

Functions and Trends

Trends emerge when there are new customer needs that have to be met. Here’s how patients use mobile devices to help manage their health.

  1. Tools to share their data with health care experts and doctors to receive feedback.
  2. For comparing locations, specialists, and prices.
  3. To find nurses, clinicians, and donors.
  4. For training.

Due to these trends, we can see a myriad of uses for healthcare mobile app design. With these top five trends, you’ll notice that your

Corporate Apps

When people think about healthcare mobile app design, they start thinking about fitness trackers. In reality, only 66 out of the 100 largest hospitals in the United States develop and design their own applications.

The institutions like insurance companies and hospitals can make a healthcare app and receive a profit from it. It might make sense to create a mobile app for a specific healthcare consulting firm. The only thing you need to keep in mind is that your app needs to have a good UX design for your consumers.

Artificial Intelligence

AI has two important uses.

Artificial Intelligence is a great way to personalize your customer care options, especially when it comes to speech recognition. Health assistants such as Babylon help patients find their diseases. AI can give automatic reminders to tell users to take their pills or health-related procedures.

For instance, there is an algorithm that takes the photos of 100 different skin types. It uses this data to predict which patient has skin cancer.

Video Chats

Robots have not fully replaced human services. There is still a high demand for doctors, and the best way to do this is through video calls. One example is Ada, which offers a stable solution for startups, and video chats and reference information with healthcare experts.

There is one cost to make a good healthcare application of this type. The content that’s created needs to be peer-reviewed. Ideally, there are a few set requirements that the doctor needs to follow as well. Through video chats, patients can receive increased care, better response times, and better long-term health assistance.

Gamification

Medical routines can be very stressful. Trying to create healthy eating habits can drive your customers crazy. How can you solve this? Start by playing a game with them. For instance, WebMD has pregnancy quizzes for women. If you’re planning to make an app for the healthcare mobile app design industry, gamification helps make your app unique.

Geolocation

How long does it take to get to the nearest emergency unit? Where can I find this antibiotic? Some healthcare apps use GPS to find your location, what are you doing, and if this action is against the doctor’s advice.

Conclusion

To conclude, healthcare mobile app design is starting to make a huge change in our lives. Whether it’s through innovation or increased efficiency, these apps make it easier for patients to receive care from doctors. So, think about your healthcare app before making it receive the best results from your audience.

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