Technology

How Online Meeting and Video Conferencing Tools Offer A World of Opportunity for Sales

The Best Video Conferencing Equipment nowadays has opened a whole new window of opportunities for sales across the globe. Really, if we go back and look at some of the traditional elements of closing a sales deal, it is easily noticed that many of the elements just got better and upgraded with the addition of the technological element. Say, for example:

Personal Introduction, a Handshake, and a Business Card!

It is proven that calling people by their name as an opening for the conversation gets their attention a lot, as well as saying “Thank you!” and expressing gratitude for their time within the first sentence. Then, this follows a handshake and a business card trade.

With online meetings, these can be much easier. While prospecting clients and generating client leads for sales we already have the information mentioned above. Also, to arrange the online meeting we are already in contact with the client’s info as much as he is with ours.

An email signature or a well-tailored profile can replace the business card, and a research over the client’s info can lead to very personalized opening sentences that can follow-up a smooth conversation before pitching the offer.

Our Looks and Body Language

This is so obvious, really! With online meetings, you also have a vision of yourself all of the time. You can easily observe yourself and control your facial expressions and body language during the meeting. Not to mention that you can arrange the ambient based on your needs, as well as tweak it based on the clients’ likes. You did research that the client likes baseball and the NY Yankees?

Put a cap there in the background or some branding like it’s “natural” for you, yet the client might notice it and get a feeling of having something in common and feeling more close to you, therefore being more open to your offer.

Also, viewing your client, you can make sure they are following along with you via their facial expressions and body language, and you can ask questions whenever more detailed explanations are needed – and in this way, be in control of the flow of the meeting.

Knowing your client is much easier with online meetings. You can do your homework and research the sales pitch beforehand so that you are prepared for any unexpected questions. Then, on the actual meeting, you can also ask additional questions to prepare yourself prior to the product demo. Some products might have a lot of features that are not necessary for that particular client, so asking the right questions in advance can help you quickly tailor and arrange your product demo in the right direction.

With features such as screen sharing and file sharing, you can make the product demo an immersive rich media experience. With such features, you can also directly give them control to “test” the product if it is a software or a digital platform of some kind.

Besides these, with video conferencing equipment and online meetings, the follow-ups with the clients are amazing. You can record meetings and then analyze them later to generate a more precise and personalized follow-up based on the clients’ reaction from the actual pitch. The follow-up, later on, can be automated and still feel personalized. In that way, you get to maintain a relationship with the client and be agile at any time in case of a request from their side.

Unlimited Participants in Online Meetings

One last thing, since online meetings are not limited to 2 persons this can be used as an advantage while pitching a sales offer. Imagine the client is asking a technical question and without any waiting, you can invite an engineer to the meeting, so that your client gets the answer directly first-hand from the expert.

Or, if he is interested in some post-sales information, such as technical support or anything similar, you can connect them directly with your support team so that the questions are answered as soon as possible.

This leads to a high client satisfaction and this client is more likely to be easily converted after having his/her questions answered in the right way and directly from the professional of the feature or section.

You can easily arrange different webinars as follow-ups for clients, too. If you see that a client is interested in a specific feature, make sure you sign them up for a “free, exclusive” webinar, where the client can learn more in-depth information about a specific product or feature.

Volume, Volume, Volume

Also, let’s not forget volume! With online meetings, you can prospect way more clients and arrange way more meetings than you would do in the traditional way. Time is everything nowadays and with online meetings, you can manage your time more easily while pitching to a lot more clients. You save time on travel, arrangements and other details that are most of the time considered “normal” and not taken into account in the time-consuming activities.

Global Impact

With this technology and features, you enter a world of global sales. There are no more regional limitations. You have the whole world in front of you, so go do some sales now!

About the author

Steven Hansen

Steven Hansen is a founder of Techeries. He is a specialist in digital security solution business design and development, virtualization and cloud computing R&D projects, establishment and management of software research direction. He also loves writing about data management and cyber security.