Technology

How Salesforce can Improve Marketing Operations

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The businesses which want to take their customer satisfaction to the next level are implementing CRM tools. CRM tools like Salesforce can collect and organize the actionable customer data and identify their needs properly.  CRM also offers other advantages like it can help you in understanding the customer behavior and assist them as well as and when required.

CRM user now needs not to be worried about losing revenue due to incomplete or unstructured data. With a flawlessly connected experience, you can be a favorite of your customers. This article discusses the ways in which Salesforce can affect your marketing efforts through the following points:

salesforce implementation
  • Improved Customer Service

Your customer is most important to you and if there is any problem in customer service, then you need a quick resolution of this problem. If your customer will not find the problem solution, then he may become unhappy until this problem will be resolved. A CRM can help the sales reps to solve the customer grievance immediately or in minimum time.

Through the CRM he can contact to all relevant organizational employees and find the required solution by tracking the past purchase record. Your CRM can enable your most experienced reps to access customer history or past information and provide the solution even within a few minutes. Even if the reps are not able to provide the solution, then he can transfer the query to the relevant person.

  • Enhanced Communication through CRM

By accessing the complete information of any customer, any employee of the organization can provide equally quality service timely. As it may happen that if a customer calls two or more times, then each time the call is transferred to a separate rep. In any of such case, if the client will have to start a fresh conversation each time, then he may feel unhappy. CRM can make this conversation available to all reps in a similar format. It does not matter that who is accessing the information and due to responsive feature, it can be accessed through any device and at any time.

  • Instant Customer Analysis

Salesforce is an efficient tool to gather and organize the customer information. Through Salesforce the marketing professionals can also analyze the stored information accurately and efficiently to get the desired result. They can get the actionable result in the form of the result of this analysis. For marketers, it can be the invaluable result and can help in taking the important decisions.

As the marketers may be located at several locations so the chain of command can be quite long, so it can make the decision-making process quite longer. Salesforce CRM can help the marketers by providing the relevant information through these reports they can take the valuable decisions at any time. The marketers can focus on resolving their issues and serving the customers in a better way.

  • Improved Efficiency of Several Teams

You can check the personal information of your customer at any time and this information is stored automatically. The phone calls, emails, calendars and other customer details are stored centrally. The achievable progress of the marketing team proves their improved efficiency.

Several teams like sales, marketing, and customer service teams can view, share and exchange the customer information, and funnel them to get the desired result. Even the right information can be accessed and provided to the right team or an individual. Teams now can work in a seamless manner to improve the customer service.

  • Task Automation

To close a deal or to make a sale is not that much easy. In order to complete the sales, there can be hundreds of things to focus. The formal processing may need completely filled forms, sending of reports, addressing legal issues and others. Such chores look simple, but they are much time-consuming.

Your CRM can help you take this burden off from your shoulder so that the representatives can focus on closing their leads and providing the solution to customer grievances. The automated CRM can store the customer details automatically and provide that as and when needed by the sales reps.

Technically above benefits can be availed by the sales reps. Marketers or sales reps can deliver the right message to the right person at the right time. Functionally other benefits which the sales reps can get from the Salesforce are:

  • Personalized email marketing
  • Mobile messaging feature
  • Exceptional and Guided social media experience
  • Right content prediction
  • Ad management
  • Alignment of Marketing and Sales departments

Salesforce provides automation for almost every sales and marketing operation. The marketing cloud of Salesforce provides automation of marketing departments, while the sales operations can be automated by implementing sales cloud. You can work smarter by implementing Salesforce.

Wrapping Up!

Salesforce implementation can provide seamless success to the businesses. Various departments of the organization get automated through Salesforce and work in a collaborative manner. Marketing professionals can focus on other aspects and their targets without being worried about information management.

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About the author

Steven Hansen

Steven Hansen is a founder of Techeries. He is a specialist in digital security solution business design and development, virtualization and cloud computing R&D projects, establishment and management of software research direction. He also loves writing about data management and cyber security.