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A Couple Of The Best Marketing And Branding Strategies in 2019

Steven Sanders

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Best Marketing And Branding Strategies

When it comes to marketing and branding, there are many different types of strategies in it. All these strategies are aimed to build brand equity which will, in turn, add value to your business and product. If you couple these strategies with cross-channel marketing strategies, you will be better off and your brand strategy will potentially and exponentially grow to reach well beyond your target audience dramatically.

Therefore, your primary focus should be on building brand value from the perspective of the customer. This is an important aspect to consider because the different types of brand strategies will vary depending on different contributing factors such as:

  • Your target audiences
  • Your target market
  • The size of the market
  • Your marketing campaigns and it’s objective and 
  • The budget.

If you have a well-received and well-conceived brand strategy it will be able to build brand equity which will, in turn, solidify your place as a recognized brand. Nowadays, companies even employ multiple branding strategies in order to provide them with better data for competitor analysis and increase the odds of a fruitful campaign.

However, you will not be able to design a branding strategy to get the desired result until and unless your research and it is complete. This will help you to define your target audience and market into which you want to launch your new product.

Types of branding strategies

With so many different types of branding strategies, it may be a bit difficult for you to asses which of it will be received by your audience well. These few useful and proven branding strategies will help you to do that and reach your business goal ensuring that you design a well-received product that will result in strong business growth.

  • Name brand recognition: Use the weight of the name of your company to extend to your products. In most of the times, just the name of the company becomes more like a slogan or a logo such as Coca-Cola. You can imagine the logo, the color, the shape and all by just thinking about the name. 
  • Individual branding: As you may have seen a few large companies produce different products that carry their own brand value not being dependent on the parent company. This is a unique branding strategy that involves creating a specific brand as the unique identity of the product that is easily identifiable. 
  • Attitude branding: If you follow an ambiguous marketing strategy it may often go over and above the actual product. However, if you follow attitude branding strategy, it will help you to bring your brand to life with a touch of personality as well as provide a customized experience with your products and services. People will automatically associate with your specific style which will also imitate the customer’s self-expression. 
  • No-brand branding: This is the minimalist approach followed in branding and this strategy is often found to speak in volumes. These are specific products that have a design that is most generic and simple. 
  • Brand extension: This is another useful strategy to follow wherein one of your star brands ventures into the new market setting. Your brand name will carry its own identity of the product mix. 
  • Private labels: Especially for the supermarkets, store brands private labels have become increasingly popular. There are a lot of retail chains that use this strategy to produce cost-effective brands as well as to compete with other larger retailers.

  • Crowdsourcing: You can even outsource brands to the public to ensure brand creation. This will allow the customers to get more involved in your naming process which in turn will drive up personal interest in your product more effectively.

These are some of the most popular brand strategies that you may try to launch your next branding campaign. All it needs is inventive thinking, agile response to the ever-changing market dynamics and a collaborative execution to realize the potential.

The components to consider

There are also a few essential components that you should include in your marketing and branding strategy to make it most comprehensive and effective. These are:

  • Purpose: This is the first thing that you should consider and ensure that it involves much more than a promise. This will help you to keep up with the high budgetary vigilance and low consumer confidence. It is important to know how you define your brand positioning and be more specific so that you can easily differentiate you from your competitors. Typically, purpose can be defined in two distinct ways namely, functional which is the focus on the evaluations of success and intentional which also focuses on doing good to the world apart from making money. 
  • Consistency: This means you will need to focus only on things that relate to your brand and enhance its value. Any action taken by you should align with your message and purpose or else it will surely confuse your audience. Ensure that your messaging is cohesive so that it facilitates brand recognition and in turn promote customer loyalty without any pressure created. For this creating a style guide will be most helpful as it will include everything from the tone of voice to the color scheme. 
  • Emotion: This is one more factor that you should seriously consider because customers are usually not rational always. It is the emotional voice in them that helps them to buy a product which they could have bought much cheaper if they choose a different brand. It is the emotional branding that will help you to create a community around your brand. Make sure that you give the customers an opportunity to feel like they are a part of a larger group so that they do not move to any other brand.

Flexibility is the most important thing these days. Since the business world is fast-changing it is needless to say that you need to be as flexible with your business strategy, pricing, and even marketing. If you are flexible you will stay relevant and will be more creative with your branding and marketing campaigns.

Steven is a writer, and blogger at Cardzgroup. He lives in Los Angeles, California and enjoys spending time with his family and on his motorcycle when not writing. He can be reached at oneroadtorecovery@gmail.com

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Technology

How to Protect Yourself From 5G Network?

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Today we live in the era of technology where technical things are developing too fast than any other developments in this world. It seems that people of this century are hungry for the new technological ideas, instead, say that it looks more of a race between the different countries of the world to show that they are the most developed country of this world. The invention of 5g technology is rather more a result of this race. 

    Now, 5g is generally known as the fifth-generation cellular network that provides broadband access. The first reasonably substantial deployment was in April 2019 in South Korea SK Telecom claimed 38,000 base stations, and KT Corporations claimed 30,000 and LG U Plus claimed 18,000 of which 85% are in the six major cities of South Korea. They use 3.5 GHz sub-spectrum in a non-standalone mode, and tested speeds were from 193 Mbit/s up and 430 Mbit/s down. 260,000 signed up in the first month and goal is 10% of phones on 5g by the end of 2019. 

    At the current scenario, six countries currently sale 5g radio hardware and 5g systems for carriers. Those companies are Samsung, Huawei, Nokia, ZTE, Datang Telecom, and Ericsson. Here the service area covered by providers is divided into a small geographical area called cells. An analog converts analog signals found in mobile phones to digital converter and transmitted as a stream of bits. All the 5g powered devices communicate with radio waves through local antennae array and low power sound receiver in the cell. There are plans to use the millimeter waves for 5g. Millimeter waves have a shorter range than microwaves. Therefore, the cells being tiny in size.  Millimeter wave antennas are smaller than large antennae used in the previous cellular networks. 5G can support up to millions of devices per square kilometer, whereas 4G supports only 100,000 devices per square kilometer.

   Now many people think that the 5G must be an improvement, right? When it comes to our mobile devices, we usually want anything that can deliver us a fast, convenient service. But these things are high, and the great things always come with a price. All electronic devices create EMF or to say electromotive force, and some of them are more harmful than others.  The problem is that cell phones and other devices emit EMF, which has a short of invisible radiation, that can cause adverse effects. The radiation from the mobile devices damages cell membranes and releases cancer-causing free radicals. This will, of course, bring health issues to us because of microwaves whose towers will be a size of shoe-box, unlike 4G towers which were of gigantic shape.

Here are a few ways in which EMF can affect our body:

  • Changes how we metabolize cells
  • Causes psychiatric effects like anxiety, depression, neurodegenerative issues
  • Cardiac arrhythmias 
  • Health flutters
  • Tachycardia
  • Fertility (affects male fertility more than female but damage is seen in both the cases)
  • Affects eyesight
  • Damages DNA

and many others.

How to Stop Yourselves from Getting Damaged by The Radiation

See we need not throw our mobile devices to stop ourselves from getting affected by it. The goal is always to support a healthy lifestyle. There are many ways in which we can do to prevent ourselves from getting affected by the radiation. Although the 5G network is not supported to be launched till 2020 but with the rush to be the best and fastest network many cities have started to pioneer the technology. Here are a few ways we can do to minimize current contact with the harmful radiation:

Keep Your Distance

We should keep a distance from mobile devices while we are not using it. We should keep our cell phones out from our room while we sleep during the night time and to avoid screens for the few hours before bedtime anyway. This is because of the effect of the blue light that can affect the ability to sleep well during the night. Do not use your phones while they are on charge because they comparatively emit more radiation in compared to the phone without in charge.

Turn It Off

When we are not using the WIFI, we should turn it off, especially at bedtime. Although it does not entirely eliminate EMF exposure but inevitably reduces it.

Use Specially Designed Headphones

Consider utilizing wired headphones for extended phone calls to decrease close, prolonged association with the device. Maximum cell phone headsets possess a wire that can act as an antenna and amplify the radiation emissions all the way to the earpiece.

Choose Your House Wisely

If feasible, do not inhabit near a cell tower or mini-station. Also, get included in local politics so that you can hear about all the potentially hazardous plans your city council has in store for you.

Stay Educated

Continually keeping yourself educated about the wireless industry and the global, governmental support of this insane endeavor.

Be Proactive and Stay Out of Fear

Remain positive and robust, and continue to improve your vibration through positive thinking, forgiveness and with increased attention towards mental, emotional, and physical health.

The article was prepared by the Team of Twitch Clip Downloader  

 

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Cyber Security

Which is the Modern Way of Cyber Security? Is it Zero Trust?

Caroline Moran

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“Do not trust with blind eyes, verify everything and then believe.” Is the same thing applies to security strategy? Yes, of course. The traditional idea of enterprise security has become obsolete in a world where unauthentic access can be achieved through many devices and applications, either from inside the network or outside of it. 

In a modern security scenario, where different device and external data sources from the Internet are all factors, strategies related to security should be built around a zero trust mechanism- which means, one that believes nothing outside or inside an organization. With this approach, the network and the unwanted threats that will come are considered in sync. Today’s security should not be viewed as one big cover protecting the entire organization.

Zero trust architecture makes sure that data and access across the network are safe and based on criteria like user identity and location. It monitors and logs all traffic understand and examine network patterns, and add authentication procedure into the security mix, all with the purpose of seeing each user and device connected to the network anytime. 

Many establishments think that zero trust is the optimal way to approach safety in an unbounded business environment. In a recently conducted survey by Forbes Insights of more than 1000 security professionals and executives, 66% of them say that they have a policy of zero trust for application, devices, and access. 

Security Within: Securing the Inside of the Organization

Threats inside the organizations are a major cause of violations and a worry among security teams, in large part since they emerge internally in a number of ways- from devices and applications- and are difficult to find quickly.

Many transgressions originate from employees within the organization. The mistakenly published critical information and insider attacks have the biggest impact than attacks by outsiders like hackers. In the end, this is due to a failure to oversee the digital identities and conduct of individuals like employees, partners and bots or applications. And they are not mandatorily harmful in intent; they can be the result of careless and badly trained personnel. 

The difficulty comes down to this: providing accessibility of data and applications to the intended users in such a way that is fast, efficient and secure. It’s a fight over access and control. Simply trusting the wide area of the enterprise’s internal environment won’t suffice because the field is constantly changing as an employee goes to new roles and needs different access right. The network keeps growing bigger- and so does the possibility of an attack.

What companies require is the ability to validate and permit users, keep track of policies and rights in place, and recognize any abnormal insider activity. It is important to make participant aware of best security execution. The idea here is not to disbelieve your employees but to understand that they are a potential source of penetration.

Zero Trust: Empowering Business

Successful cybersecurity approach minimizes the complication of the IT environment to something very simple. 

The technologies and approaches behind zero trust:

  1. Micro-segmentation: In this process, security perimeters are placed into small and isolated areas to maintain independent access for a different division of the network. With this, files in a network can be kept in a separate and protected zone. A user or programs that have access to one of those zones won’t get access to the other zones without individual authorization. This bounds security to personal workload.
  2. Application Behavior and Visibility: One of the advantages of micro-segmentation is the granting of application security that consists of built-in policies that dictate permitted behavior and protection for each build. Visibility also needs to be taken into consideration so that unwanted activity can be detected and appropriate action can be taken quickly.
  3. Multi-Factor Authentication: It adds more features to the verification puzzle that harmful actors must resolve. The age of the password is a very old concept now. The use of two-factor authentication is being used widely now by consumers and partners. Another type of authentications like biometrics is becoming popular.
  4. Least Privilege: It provides only as much access as an end user requires for a particular task. It’s an important part of zero trust identity and access management.

Security personnel is being advised to be more strategic and drive revenue through technologies as their business grows. At the same time, cybersecurity is a difficult problem to overcome from both the end user side and in the data center since the attack surface is very wide. 

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Technology

Big Challenges Facing CIOs and IT Leaders in 2019

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Big Challenges Facing CIOs and IT Leaders in 2019

The world of Information Technology is moving faster than ever. We’re seeing new challenges, problems, and trends developing every day. Some of these are bringing big changes, many that are good and equally as many that are bad. 

What are organizations worried about in 2019? What are the biggest challenges facing CIOs and IT leaders in this day and age? From privacy regulations to AI analytics, what can we expect in the upcoming months?

Image via Pexels

1. Cyber Attacks

Of course, one of the biggest challenges today is the rising security and privacy threats. What makes today’s attacks stronger? Cyber attacks are expected to be increasingly AI-driven, and that means there are more powerful than ever. 

When you look at the statistics, the situation feels even direr. Cybercrime is currently a $1.5 trillion dollar industry, and this number is only going to rise. Large and small businesses alike are becoming the targets of these cyber attacks, so it’s up to CIOs and IT leaders to make a real difference. 

2. Privacy Concerns

Users are more concerned about their data than ever before. They’re right to be alarmed. With the rise in security breaches and cybercrime, there’s a reason to believe their data might not always be safe even with trusted companies. 

More than 50% of Americans are currently seeking new ways to safeguard their own personal data. As our devices become smarter, data is being used in more plentiful ways than ever before. Again, IT leaders are at the forefront of this fight for data transparency and security. 

3. Cost Optimization

Another key challenge in the world of IT is cost optimization. Management teams often don’t truly understand what’s needed, and they might end up overspending or not spending enough. 

In 2019, IT leaders are expected to take a much stronger role in the cost optimization process to make sure companies aren’t wasting money on their tech tools and more. Read more on WGroup’s official blog to learn why traditional benchmarking isn’t enough. 


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4. Digital Transformation

Digital transformation is the process of converting non-digital actions and processes into digital processes. It’s a way to optimize daily tasks and help businesses run more smoothly. You’d be surprised to learn just how many businesses aren’t kicking their own digital transformation into high gear. 

Companies who continue on the same path of tried-and-true will find themselves falling behind the competition. IT leaders and CIOs can help answer questions about whether new technology is needed for businesses of all sizes. 

5. IT Skills Gap

Finally, there’s one remaining challenge in 2019 which is the IT skills gap. Many of the top talent today is going to the same large companies, so smaller and mid-sized companies are struggling to fill in these gaps in skilled employment. 

However, the problem doesn’t lie with there not being enough prospective employees. This is a diversity problem. Looking for more diverse employees in terms of race, gender, and even education will help create a broader field of candidates. It’s up to everyone to take responsibility for bridging diversity gaps in this industry. 

Final Thoughts

The future of IT looks bright, but it’s also changing. Sometimes it can feel like things are moving too quickly. When we take a moment to think of each challenge on its own, it becomes clear just how much work needs to be done. 

Luckily, the IT leaders and CIOs of today are a powerful bunch. They’ve made it through some of the biggest challenges already, so these are simply another bump on the road. What will you accomplish next?

 

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