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The Ultimate Guide To B2B Selling

Steven Sanders

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When you are developing a sales strategy, the first thing you need to know is what kind of selling you are doing. In this case, you are engaging in B2B selling. Okay, so now that you know that, what’s next? You can’t just jump into selling blind, you need a strategy.

If you aren’t sure where to get started or where to go after your initial steps, B2B selling can be more than a little intimidating. However, with the right resources, you can learn everything you need to know about B2B selling in a short amount of time. In this article, we are going to spell out the ultimate guide to B2B selling.

What Are B2B Sales?

The first thing you need to know about B2B selling is what it is. In short, B2B stands for business to business selling. In other words, you, as a firm, will be selling to another firm. This differs from other types of selling – such as B2C (business to consumer) and C2C (consumer to consumer) – because there isn’t a singular consumer involved.

There are two main types of B2B selling: sales in which you are selling a product and those sales in which you are selling a service. It is important to note that in this type of selling, you might be selling finished products or you might be selling components that the buying business will use in their manufacturing process. Both types of sales require the same things, though; for the selling firm to convince the potential buyer that they need what is being sold to them.

How Is B2B Selling Different?

If you are used to B2C or even C2C selling, you might be surprised at how B2B selling can be a little different. Mainly, it is different due to its process. When you are selling to a single consumer, you likely only have to converse with them about the sale and then you know rather immediately if they’ll be buying or not.

When you are working between two businesses, though, there is a little bit more too it. You might hear this process referred to as either the sales cycle or the B2B sales funnel. This usually starts when you initially reach out to the business you are selling to and follows a course of meetings and proposals until the business accepts your terms and the deal is sealed.

Your Content Is Important

When you are running a business’ website, one of the first things you do is fill it with extraordinary content. There are even services that can help you create great content that is search engine optimized to help your site get more views. Here is an example of one of those services.

When you are creating a sales pitch, content is just as important as it is on your company’s website. If you have a poorly written or haphazardly put together sales pitch, your potential customer is going to catch on pretty quickly and you’ll lose the chance to make the customer feel important to the transaction. After all, you want each potential buyer to feel like their business is being uniquely helped – not like they’re just another sale.

As such, it is best to craft a script for sales. You can have a generic script but remember, you should add touches to make it feel more personal to each business. For example, give them an example of how what you’re selling could specifically help their business.

Do Your Research

Personalizing your sales message to the business you are working with brings us to another important point: you have to do your research.

Before you try to sell to a business, you need to know about them. The information you walk into a meeting or pick up the phone with has to be much more than who they are and what they do. In fact, the more information you have about the company, the better. Whatever you can use to appeal to the business’ needs and make them feel like what you are selling is crucial to them, the better.

How Do You Find Prospects?

Before you can research your potential buyers, though, you need to know who they are. So, how do you find these prospects? After all, you can’t just start cold calling random companies and crossing your fingers.

Well, the first step is to figure out what your product or service is and who you want to market it to. These businesses that you think would benefit from your product or service are your target customers. You can further specify with a customer profile – this includes information like what your target customer’s business type is and who they cater to.

After you get an idea of who your target customer is, start looking for businesses that match your customer profile. If you want to go the extra mile, you can even buy a list of customer contacts to make your search easier.

Remember, ideally, you want your customers to reach out to you as well. After all, those customers who come to you of their own accord are even more likely to seal the deal than those you reach out to. As such, if the option is available to you, you will want to advertise your business as well. However, make sure that you do your research and advertise on the right platforms so you actually draw customers in, not just waste money on a failed marketing venture.

Don’t Stop At the Sale

When you have finished a deal off, it’s best to try and stay engaged with the customer for a while after the sale. For example, call them a few weeks after they made the purchase from you to ask them if they are still happy with their purchase.

This might seem redundant, after all, they already made the purchase, what more can you offer them? Well, at this point, it’s more what they can offer you. Not only is a happy customer more likely to come back, they are more likely to refer friends and colleagues to you.

This is important because referred customers come in with a pre-established high regard for your business and what you are offering as well as the fact that they are less likely to argue with you on terms like price than a brand new customer is.

Steven is a writer, and blogger at Cardzgroup. He lives in Los Angeles, California and enjoys spending time with his family and on his motorcycle when not writing. He can be reached at oneroadtorecovery@gmail.com

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Technology

Console vs. Mobile vs. PC: Three Kinds of Gaming

Steven Sanders

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Video games have come a long way since Pong, and we now have a variety of different genres to play across a range of platforms. Gamers will always debate amongst themselves about the strengths and weaknesses of each platform, but they will nearly always show some form of bias for their preferred gaming system.

Over the course of this article, we’ll be covering the three primary types of game systems in this day and age. We’ll take a look at highly portable mobile platforms, available game consoles, and powerful gaming PCs, comparing each of them so that you can see exactly how they differ from each other.

PC

PC gaming is often seen as the most cutting-edge way to play your games, and it makes sense. A gaming PC is a lot easier to keep updated than a console since you can replace the components as soon as they come out. Console gamers instead have to wait until the next iteration of their system comes out.

Of course, a PC is also much more versatile than a console, as you can custom-make one that isn’t constrained by whether or not it will be feasible on the market. Keep in mind that gaming PCs pay for their impressive performance and graphics when it comes to stability, with the quality of releases depending on their degree of optimization.

Console

Console gaming is often seen as the more convenient alternative to PC gaming, and there is significant overlap between the games that are available on both types of systems. Console games will typically run at a lower frame rate and a lower resolution than PC games due to the inherent limitations of the systems.

Since a game console has to be reasonably priced, then there is a limit to the performance they can output, and yet they provide immense value for money. You would be hard pressed to find a gaming PC complete with a keyboard, mouse, operating system, and monitor for the price of a console.

Mobile

Finally, mobile gaming takes up a huge percentage of the global gaming market, and that’s what makes it so attractive for game development services. Whenever you have a bit of downtime, you can simply take out your smartphone and start playing a game, and the massive number of ads rakes in a tidy profit.

While there are some games (like Fortnite) that are available on mobile, console, and PC, you’ll find that the majority of mobile games are not available on the other systems due to their simplicity. Mobile games usually have simple control schemes due to the difficulty of adapting them to a touchscreen.

Conclusion

There is no “best” way to play video games, so don’t let anyone discourage you based on your preferred platform. We hope that this guide has summarized the differences between each of these kinds of game systems.

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Technology

The Pros and Cons Behind DevOps as a Service

Steven Sanders

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It seems as though every component of business computing is being used as a service, including DevOps. The advantages of using devops as a service are obvious: You are able to rent computing resources instead of having to buy and manage them on your own.

However, is it possible to outsource each aspect of business operation? Can DevOps as service work for your organization? Does the cloud collaboration between operations and developments help speed up projects, or does it mean that your company will lose control of business-centric applications?

Before discovering the arguments supporting and refuting devops as a service, it’s good to define the meaning behind DevOps?

What is DevOps as a Service?

The term DevOps comes from the creation of operations and development, two different disciplines. Some traditional companies have departmental silos that make it difficult for IT professionals to work on creating business automation software.

DevOps creates an environment needed for the rapid testing and development of custom business software. Making a DevOps-based collaborative environment is easier for security specialists, IT engineers, QA engineers, and other teammates to ensure that there is synchronization, integration, and synergy between workflows.

To ensure that your DevOps environment is successful, your team will need to use agile software methodologies. The more difficult the project, the more enterprise components you’ll need to ensure that your team works properly.

DevOps as a service allows you to relocate those enterprise resources towards the cloud. Rather than using basic software development tools, DevOps as a service collects the development tools towards a platform that’s hosted in the cloud.

Advantages Behind DevOps as a Service

Here are some reasons why companies are starting to use DevOps as a service:

  • DevOps as a service hides the complexity of information and data flow, which means your DevOps team members can focus on their team specific tools without having to know the entire toolchain. For instance, a software developer can conduct tests through source code management tools, and IT operators can make changes with configuration management tools.
  • DevOps allows users to collaborate as it places tools on the cloud. This allows users anywhere to work together and complete projects.
  • Using cloud-based services is a data-driven process where everyone has the same data set. This leads to better quality control and documentation.

Disadvantages Behind DevOps as a Service

Here are the disadvantages that exist when using DevOps for your IT team:

  • Security is always a huge concern. Your security team isn’t always apart of DevOps and the DevOps teams usually choose speed over security when creating software. With DevOps cloud services, you can create unnecessary exposure and risks, especially if its the transport layer that’s left unsecured.
  • Outsourcing DevOps infrastructure will require some level of software development expertise, including having an understanding of orchestrating a workflow, infrastructure, and integration. You’ll need experts and tools of DevOps as a Service in order to be successful.

Conclusion

When you’re using DevOps as a service, you’re increasing your IT teams’ productivity. And if you’re thinking about making a new DevOps strategy, DevOps as a Service will help shorten the time to deploy apps and will give you versatility as you create new business process applications.

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3 Technologies Revolutionizing Online Business

Steven Sanders

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Modern technology has proven itself disruptive time and again which has allowed businesses to flourish and advance in industries like education, manufacturing, logistics, and finance. Disruptive innovation is also disrupting companies from Google to Microsoft. While in the past the disruptions were unexpected, it has allowed business owners and entrepreneurs to see how the innovative ideas are lucrative opportunities that improve business models significantly. Here are three transformative technologies that are revolutionizing businesses worldwide.

1. API Integration

An application program interface (API) is a software building application tool that determines how API components interact. Partnering with a skilled API Integration company will help companies identify API sets that best connect hardware and software and allow user devices, programs, and data to function and interact with one another. Companies need API integration for many reasons, including to:

  • Connect to cloud apps
  • Develop new APIs
  • Extract data from legacy systems
  • Write new apps
  • Increase productivity
  • Manage APIs in-house
  • New technology integration
  • Develop product or service ideas
  • Generate software solutions for end-users

Some of the most popular APIs utilized by companies include YouTube, Google Maps, Twitter and Amazon. As technology progresses, API integration offers limitless possibilities for companies to expand as growth and revenue do.

2. Artificial Intelligence

Thinking about artificial intelligence (AI) in the past mostly innovative thought process, but today it is a mainstream tool used in daily business operations to improve efficiency and productivity. By 2030, experts predict that AI will contribute $15.7 trillion to the global economy and 26 percent gross domestic product to local economies. As more businesses pop up online, APIs will customize customer experiences and analyze data that interprets consumer buying histories to predict future product or service trends. It will also help companies use predictive AI to target new demographics based on behaviors.

What is clear about AI is that it is set to disrupt more companies in the future because of quantum computing that will be smarter and more complex than how we are using it now. It will solve problems like global warming, poverty, space exploration, and disease all because of AI superhuman quantum computer systems that will dissect and analyze data in seconds without programmers feeding them commands. Popular AI in use today includes Siri, Alexa, Cognito, Netflix, and Amazon. The next generation of AI will include facial recognition, augmented reality, internet of things connectivity, emotional replication, drone delivery, and voice or visual search platforms.

3. Blockchain Cryptocurrencies

For the past few years, blockchain cryptocurrencies have thrown many industries into a disruptive state as it decentralized how companies buy, sell and store data. Blockchain uses transparent ledgers to connect an extensive network of users, so it has a reputation of being a tamper-proof way to make transactions, which is an indispensable tool to e-marketers. Blockchain technology like Smart Contracts will also become mainstream, which will allow businesses to use it to secure financial transactions via cryptocurrency exchanges.

Companies must prepare for the future of AI and blockchain technology by investing in the type of resources that transforms new talent and streamlines information technology departments to win in business.

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