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The Ultimate Guide To B2B Selling

Steven Sanders

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When you are developing a sales strategy, the first thing you need to know is what kind of selling you are doing. In this case, you are engaging in B2B selling. Okay, so now that you know that, what’s next? You can’t just jump into selling blind, you need a strategy.

If you aren’t sure where to get started or where to go after your initial steps, B2B selling can be more than a little intimidating. However, with the right resources, you can learn everything you need to know about B2B selling in a short amount of time. In this article, we are going to spell out the ultimate guide to B2B selling.

What Are B2B Sales?

The first thing you need to know about B2B selling is what it is. In short, B2B stands for business to business selling. In other words, you, as a firm, will be selling to another firm. This differs from other types of selling – such as B2C (business to consumer) and C2C (consumer to consumer) – because there isn’t a singular consumer involved.

There are two main types of B2B selling: sales in which you are selling a product and those sales in which you are selling a service. It is important to note that in this type of selling, you might be selling finished products or you might be selling components that the buying business will use in their manufacturing process. Both types of sales require the same things, though; for the selling firm to convince the potential buyer that they need what is being sold to them.

How Is B2B Selling Different?

If you are used to B2C or even C2C selling, you might be surprised at how B2B selling can be a little different. Mainly, it is different due to its process. When you are selling to a single consumer, you likely only have to converse with them about the sale and then you know rather immediately if they’ll be buying or not.

When you are working between two businesses, though, there is a little bit more too it. You might hear this process referred to as either the sales cycle or the B2B sales funnel. This usually starts when you initially reach out to the business you are selling to and follows a course of meetings and proposals until the business accepts your terms and the deal is sealed.

Your Content Is Important

When you are running a business’ website, one of the first things you do is fill it with extraordinary content. There are even services that can help you create great content that is search engine optimized to help your site get more views. Here is an example of one of those services.

When you are creating a sales pitch, content is just as important as it is on your company’s website. If you have a poorly written or haphazardly put together sales pitch, your potential customer is going to catch on pretty quickly and you’ll lose the chance to make the customer feel important to the transaction. After all, you want each potential buyer to feel like their business is being uniquely helped – not like they’re just another sale.

As such, it is best to craft a script for sales. You can have a generic script but remember, you should add touches to make it feel more personal to each business. For example, give them an example of how what you’re selling could specifically help their business.

Do Your Research

Personalizing your sales message to the business you are working with brings us to another important point: you have to do your research.

Before you try to sell to a business, you need to know about them. The information you walk into a meeting or pick up the phone with has to be much more than who they are and what they do. In fact, the more information you have about the company, the better. Whatever you can use to appeal to the business’ needs and make them feel like what you are selling is crucial to them, the better.

How Do You Find Prospects?

Before you can research your potential buyers, though, you need to know who they are. So, how do you find these prospects? After all, you can’t just start cold calling random companies and crossing your fingers.

Well, the first step is to figure out what your product or service is and who you want to market it to. These businesses that you think would benefit from your product or service are your target customers. You can further specify with a customer profile – this includes information like what your target customer’s business type is and who they cater to.

After you get an idea of who your target customer is, start looking for businesses that match your customer profile. If you want to go the extra mile, you can even buy a list of customer contacts to make your search easier.

Remember, ideally, you want your customers to reach out to you as well. After all, those customers who come to you of their own accord are even more likely to seal the deal than those you reach out to. As such, if the option is available to you, you will want to advertise your business as well. However, make sure that you do your research and advertise on the right platforms so you actually draw customers in, not just waste money on a failed marketing venture.

Don’t Stop At the Sale

When you have finished a deal off, it’s best to try and stay engaged with the customer for a while after the sale. For example, call them a few weeks after they made the purchase from you to ask them if they are still happy with their purchase.

This might seem redundant, after all, they already made the purchase, what more can you offer them? Well, at this point, it’s more what they can offer you. Not only is a happy customer more likely to come back, they are more likely to refer friends and colleagues to you.

This is important because referred customers come in with a pre-established high regard for your business and what you are offering as well as the fact that they are less likely to argue with you on terms like price than a brand new customer is.

Steven is a writer, and blogger at Cardzgroup. He lives in Los Angeles, California and enjoys spending time with his family and on his motorcycle when not writing. He can be reached at oneroadtorecovery@gmail.com

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For-Profit Or Fun: Why Some A Crypto Trading Bot

Steven Sanders

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Wall Street is in an uproar. Papers are flying; curse words are being hurled, financial portfolios are in disarray and have been for the past year because of one word: crypto.

What has happened? What changed?

Well, in the past year, a lot.  I’m not talking just the earth-shattering, meteoric rise and fall of bitcoin as a $20,000+ asset that has made billionaires. I’m not talking about the billions in ICO fundraising that has left some in the blockchain in the community very wealthy, nor the assets lost by foolish investors.

I’m talking about the perplexing case of what exactly cryptocurrency can do for the average layman.  For those without thousands laying around who got in late or those that were too afraid to take the leap, it begs the question: What is the opportunity that remains?

There is a market for cryptocurrency development services. There is also a market for marketing for blockchain companies. Within cryptocurrency as subject, there are dozens upon dozens of opportunities to still profit even as it falls harder than ever before.  

One that has many’s attention is that of the cryptocurrency trading bot.  

Much like forex, stocks, and a flurry of other bots that have been developed to isolate and profit from signals that exist in the market, cryptocurrency has proven no different.

Cryptocurrency bots operate on a trading algorithm set by its developer whom should be or is working with a trader.  These traders often boast about their profits, and that they have systemized some form of reliability by isolating trends/criteria that lead to profitable trades.

The Market & its Infancy

While there are definitely plenty of bots that are successful, there is one drawback to creating a cryptocurrency bot that trades.  The market even with its current fervor is still in its infancy. It is totally new to the manipulations that we have seen happen by governments, social influence, and random freak occurrences.  

There are so many factors that tie into pricing that its hard to predict what will make a bot trade successfully. One one hand, a bot that trades based on analyzing or at least compiling news/trend data, and then offering the ability to select what to trade based on could potentially work.  The difficulty is in sifting through the fake news and what is actually relevant.

News sources naturally sensationalize, but the problem doesn’t only lie there.  Communities like Reddit and telegram are usually far ahead of any development within cryptocurrency.

So unless a bot takes into consideration mentions of particular cryptocurrencies and any words that can help it judge the context, it’d be harder for it to adapt to little more than buying and sell order fluctuations.

Technical analysis is still being worked out, but some have made strides and are certainly profiting regularly, such as Ian Balina and other associates.

That said, a systemized approach of any kind will need to have its kinks worked out, so only time will tell how successful it would be to create a crypto trading bot.  

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Fintech Developers: Do You Need Them?

Steven Sanders

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The Fintech Hunt For Developers

What stresses out fintech finders at night? Hiring and maintaining the quality of new fintech app development talent. Sure, acquiring decent staff has always been a difficult process, but obtaining developers for your project is as can become a shopping frenzy.

Unlike the retail industry where fear-buying with customer discounts is the norm, the financial spending for fintech companies increased in employee salaries by 25% each year. Startups have to spend the additional cash to secure the talent, Fintech Files stated.

But counter offers have been made for some developers. Some fintech developers would tell us that they lost a few potential employees due to better offers. “For larger companies, it’s easier to spend $10K on an experienced developer. However, our smaller fintech companies don’t have that luxury” the developers said.

So what can you do to find great developers within your budget? We can help you with that. Continue reading to learn 3 techniques the professionals use to hiring credible developers on your team.

Background Research

Before hiring a fintech app development team for your startup, you should consider doing some background research to assess the quality of their work and credibility. You should look at their blogs and websites to get detailed information on their services.

Try to look for a portfolio of work to see if they have completed similar jobs that your organization requires. For instance, if you need a fintech app that helps with investing in exchange-traded funds, see if the developer has created investment apps for different clients. You should check their social media profiles to make sure they have good relationships with their customers.

Fintech Developers

Making innovative fintech applications that are valuable requires developers that have fintech expertise. You should get a developer that has a great understanding of the technology but also has an extensive knowledge of the finance industry.

Since the international financial crisis in 2008, there is a been an increase in banking reforms. You’ll want a developer to stay on top of these reforms when developing the app to make sure they meet the desired requirements.

Diversified Skills

Developers are already a costly investment, so you’ll want to find one who is skilled in multiple areas. And some development projects require multiple skills to be completed correctly. For instance, if you’re making a crowdfunding platform, you’ll have to design it with a programming language that works with other software.

You also have to make sure that the developer that you choose has good programming and design skills. Doing this will make sure that the software they create meets your expectations. Fintech developers are good at working with large sets of data, which is ideal if you need projects that require data analytics and big data integration.

Conclusion

Overall, finding the right fintech app development team will take some time. But by slowly going through the hiring process and focus on quality, not quantity, you’ll be fine. Conclusively,  gauge the quality of the team so that your apps can improve the value of your business.

 

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The Latest Trends in Healthcare Mobile App Design [2018]

Steven Sanders

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So far there are over 260,000 mobile Health apps located in the market. Finding one that resonates with the target audience – whether its a provider or a patient – can be a difficult challenge. And in this part, one small issue can mean the difference between project completion and feature.

Functions and Trends

Trends emerge when there are new customer needs that have to be met. Here’s how patients use mobile devices to help manage their health.

  1. Tools to share their data with health care experts and doctors to receive feedback.
  2. For comparing locations, specialists, and prices.
  3. To find nurses, clinicians, and donors.
  4. For training.

Due to these trends, we can see a myriad of uses for healthcare mobile app design. With these top five trends, you’ll notice that your

Corporate Apps

When people think about healthcare mobile app design, they start thinking about fitness trackers. In reality, only 66 out of the 100 largest hospitals in the United States develop and design their own applications.

The institutions like insurance companies and hospitals can make a healthcare app and receive a profit from it. It might make sense to create a mobile app for a specific healthcare consulting firm. The only thing you need to keep in mind is that your app needs to have a good UX design for your consumers.

Artificial Intelligence

AI has two important uses.

Artificial Intelligence is a great way to personalize your customer care options, especially when it comes to speech recognition. Health assistants such as Babylon help patients find their diseases. AI can give automatic reminders to tell users to take their pills or health-related procedures.

For instance, there is an algorithm that takes the photos of 100 different skin types. It uses this data to predict which patient has skin cancer.

Video Chats

Robots have not fully replaced human services. There is still a high demand for doctors, and the best way to do this is through video calls. One example is Ada, which offers a stable solution for startups, and video chats and reference information with healthcare experts.

There is one cost to make a good healthcare application of this type. The content that’s created needs to be peer-reviewed. Ideally, there are a few set requirements that the doctor needs to follow as well. Through video chats, patients can receive increased care, better response times, and better long-term health assistance.

Gamification

Medical routines can be very stressful. Trying to create healthy eating habits can drive your customers crazy. How can you solve this? Start by playing a game with them. For instance, WebMD has pregnancy quizzes for women. If you’re planning to make an app for the healthcare mobile app design industry, gamification helps make your app unique.

Geolocation

How long does it take to get to the nearest emergency unit? Where can I find this antibiotic? Some healthcare apps use GPS to find your location, what are you doing, and if this action is against the doctor’s advice.

Conclusion

To conclude, healthcare mobile app design is starting to make a huge change in our lives. Whether it’s through innovation or increased efficiency, these apps make it easier for patients to receive care from doctors. So, think about your healthcare app before making it receive the best results from your audience.

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