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The Ultimate Guide To B2B Selling

Steven Sanders

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When you are developing a sales strategy, the first thing you need to know is what kind of selling you are doing. In this case, you are engaging in B2B selling. Okay, so now that you know that, what’s next? You can’t just jump into selling blind, you need a strategy.

If you aren’t sure where to get started or where to go after your initial steps, B2B selling can be more than a little intimidating. However, with the right resources, you can learn everything you need to know about B2B selling in a short amount of time. In this article, we are going to spell out the ultimate guide to B2B selling.

What Are B2B Sales?

The first thing you need to know about B2B selling is what it is. In short, B2B stands for business to business selling. In other words, you, as a firm, will be selling to another firm. This differs from other types of selling – such as B2C (business to consumer) and C2C (consumer to consumer) – because there isn’t a singular consumer involved.

There are two main types of B2B selling: sales in which you are selling a product and those sales in which you are selling a service. It is important to note that in this type of selling, you might be selling finished products or you might be selling components that the buying business will use in their manufacturing process. Both types of sales require the same things, though; for the selling firm to convince the potential buyer that they need what is being sold to them.

How Is B2B Selling Different?

If you are used to B2C or even C2C selling, you might be surprised at how B2B selling can be a little different. Mainly, it is different due to its process. When you are selling to a single consumer, you likely only have to converse with them about the sale and then you know rather immediately if they’ll be buying or not.

When you are working between two businesses, though, there is a little bit more too it. You might hear this process referred to as either the sales cycle or the B2B sales funnel. This usually starts when you initially reach out to the business you are selling to and follows a course of meetings and proposals until the business accepts your terms and the deal is sealed.

Your Content Is Important

When you are running a business’ website, one of the first things you do is fill it with extraordinary content. There are even services that can help you create great content that is search engine optimized to help your site get more views. Here is an example of one of those services.

When you are creating a sales pitch, content is just as important as it is on your company’s website. If you have a poorly written or haphazardly put together sales pitch, your potential customer is going to catch on pretty quickly and you’ll lose the chance to make the customer feel important to the transaction. After all, you want each potential buyer to feel like their business is being uniquely helped – not like they’re just another sale.

As such, it is best to craft a script for sales. You can have a generic script but remember, you should add touches to make it feel more personal to each business. For example, give them an example of how what you’re selling could specifically help their business.

Do Your Research

Personalizing your sales message to the business you are working with brings us to another important point: you have to do your research.

Before you try to sell to a business, you need to know about them. The information you walk into a meeting or pick up the phone with has to be much more than who they are and what they do. In fact, the more information you have about the company, the better. Whatever you can use to appeal to the business’ needs and make them feel like what you are selling is crucial to them, the better.

How Do You Find Prospects?

Before you can research your potential buyers, though, you need to know who they are. So, how do you find these prospects? After all, you can’t just start cold calling random companies and crossing your fingers.

Well, the first step is to figure out what your product or service is and who you want to market it to. These businesses that you think would benefit from your product or service are your target customers. You can further specify with a customer profile – this includes information like what your target customer’s business type is and who they cater to.

After you get an idea of who your target customer is, start looking for businesses that match your customer profile. If you want to go the extra mile, you can even buy a list of customer contacts to make your search easier.

Remember, ideally, you want your customers to reach out to you as well. After all, those customers who come to you of their own accord are even more likely to seal the deal than those you reach out to. As such, if the option is available to you, you will want to advertise your business as well. However, make sure that you do your research and advertise on the right platforms so you actually draw customers in, not just waste money on a failed marketing venture.

Don’t Stop At the Sale

When you have finished a deal off, it’s best to try and stay engaged with the customer for a while after the sale. For example, call them a few weeks after they made the purchase from you to ask them if they are still happy with their purchase.

This might seem redundant, after all, they already made the purchase, what more can you offer them? Well, at this point, it’s more what they can offer you. Not only is a happy customer more likely to come back, they are more likely to refer friends and colleagues to you.

This is important because referred customers come in with a pre-established high regard for your business and what you are offering as well as the fact that they are less likely to argue with you on terms like price than a brand new customer is.

Steven is a writer, and blogger at Cardzgroup. He lives in Los Angeles, California and enjoys spending time with his family and on his motorcycle when not writing. He can be reached at oneroadtorecovery@gmail.com

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Finance

3 Technologies Revolutionizing Online Business

Steven Sanders

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Modern technology has proven itself disruptive time and again which has allowed businesses to flourish and advance in industries like education, manufacturing, logistics, and finance. Disruptive innovation is also disrupting companies from Google to Microsoft. While in the past the disruptions were unexpected, it has allowed business owners and entrepreneurs to see how the innovative ideas are lucrative opportunities that improve business models significantly. Here are three transformative technologies that are revolutionizing businesses worldwide.

1. API Integration

An application program interface (API) is a software building application tool that determines how API components interact. Partnering with a skilled API Integration company will help companies identify API sets that best connect hardware and software and allow user devices, programs, and data to function and interact with one another. Companies need API integration for many reasons, including to:

  • Connect to cloud apps
  • Develop new APIs
  • Extract data from legacy systems
  • Write new apps
  • Increase productivity
  • Manage APIs in-house
  • New technology integration
  • Develop product or service ideas
  • Generate software solutions for end-users

Some of the most popular APIs utilized by companies include YouTube, Google Maps, Twitter and Amazon. As technology progresses, API integration offers limitless possibilities for companies to expand as growth and revenue do.

2. Artificial Intelligence

Thinking about artificial intelligence (AI) in the past mostly innovative thought process, but today it is a mainstream tool used in daily business operations to improve efficiency and productivity. By 2030, experts predict that AI will contribute $15.7 trillion to the global economy and 26 percent gross domestic product to local economies. As more businesses pop up online, APIs will customize customer experiences and analyze data that interprets consumer buying histories to predict future product or service trends. It will also help companies use predictive AI to target new demographics based on behaviors.

What is clear about AI is that it is set to disrupt more companies in the future because of quantum computing that will be smarter and more complex than how we are using it now. It will solve problems like global warming, poverty, space exploration, and disease all because of AI superhuman quantum computer systems that will dissect and analyze data in seconds without programmers feeding them commands. Popular AI in use today includes Siri, Alexa, Cognito, Netflix, and Amazon. The next generation of AI will include facial recognition, augmented reality, internet of things connectivity, emotional replication, drone delivery, and voice or visual search platforms.

3. Blockchain Cryptocurrencies

For the past few years, blockchain cryptocurrencies have thrown many industries into a disruptive state as it decentralized how companies buy, sell and store data. Blockchain uses transparent ledgers to connect an extensive network of users, so it has a reputation of being a tamper-proof way to make transactions, which is an indispensable tool to e-marketers. Blockchain technology like Smart Contracts will also become mainstream, which will allow businesses to use it to secure financial transactions via cryptocurrency exchanges.

Companies must prepare for the future of AI and blockchain technology by investing in the type of resources that transforms new talent and streamlines information technology departments to win in business.

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Technology

The Cost Of Building a Social Media App

Steven Sanders

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Stages of Social Media Development

  • Product Vision
  • UI/UX Design
  • Architectural design
  • Develop & Testing
  • Publishing

However, when it comes to creating a social media application, there are some things that have to be considered.

First, it’s important to decide what app it will be. In general, all social media apps are divided into two groups: cross-platform and native ones. Usually, we work with native platforms, and there are a few reasons for that.

Native applications made for specific operating systems, whether its iOS or Android. Cross-platform applications work for both OS systems, making it cheaper while you won’t have to hire multiple developers to create each OS.

But, creating a native app can have some issues. For instance, it’s not as convenient as cross-platform devices and isn’t able to use every function within a mobile device such as geolocation. And in this guide, we’ll help you determine the social network development cost so that you can create the next Facebook!

Success Factors

There are some factors that must be considered if you want your app to be successful, increase user’s trust, and bring them pleasant impressions of your first app:

  • Fast Speed
  • Appealing design, engaging animation, and an intuitive UX and UI
  • Easy communication access for users
  • Security of financial and personal information
  • Great possibilities for sharing and content creation, open social network

Optional Features

There are some features that are used to serve the goal of your social media application and help it stand out from the competition. For instance, if the social media app is created around events, it needs to have an event feature and a calendar. If its main idea is photos, shopping, geolocation, and camera rows are the main solutions for its success.

  • Offline guides
  • User activity history
  • User Experience
  • Geolocation
  • Offline work

There is a large number of optional features that can be added to your app, and these costs can vary based on the complexity of the project.

How Much is the Social Network Development Cost?

In general, there are two ways you can pay for developing your social network app.

  1. Fixed-price
  2. Hourly price

Fixed price scheme states that you and your development team will agree on a set price for the entire project. This is based on a detailed plan based on the development process. And the price for hourly jobs is higher than usual, based on the possible risks.

At the same time, paying your development team hourly means that you’ll have to pay for every hour of the project and on each stage of the project. In this payment plan, it’s easier to change the project based on its development stage and effectively control the process.

For simple apps, expect to pay around $10,000. But if you’re trying to implement advanced features such as a responsive website design and geolocation, it might cost around $50,000-$100,000 for it to work correctly. And if you’re going for an enterprise-level product, then expect to pay $250,000 for a dedicated IT team to complete the project.

Conclusion

Now that you know the social network development costs, you can now hire a team to help build your first app. Remember, your app needs to be appealing to your audience, so keep your target audience in mind throughout the duration of the project. Thus, you’ll be able to get your app developed and create a compelling social network for your users.

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Software

Network Olympus and Your Organization: A Quick Guide

Steven Sanders

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Long gone are the days of direct monitoring to employees. While this system works, it’s better to have software that helps you monitor your corporate network. With Network Olympus, it gives you the ability to monitor the uptime and performance of the network appliances and computers.

We understand that performance is a key part of maintaining a long-term business. And with this system, you can get alerted if the performance indicators go below a certain level. Thus, using remote networks is a great way to ensure that your business is running properly while preventing insider threats from harming your organization.

Fortunately, we’ll show you why companies are looking at network-olympus.com. The benefits that the software gives you will help you stay ahead of your competitors.

Mobile Team Management

Being able to access your network remotely prevents the need to stay on site constantly. If you have to work from home or your local coffee shop, remote access does this for staff living in remote cities, offices, countries, or branches to assess the network’s performance – even if the software is installed on the headquarters.

This means that if your device doesn’t work in a remote expert, network specialists can help you fix the problem without too much viewing on your end. They can see the network maps and updated metric themselves.

Access Levels

Having access to a remote network give your team better-increased security. Some network administrators don’t like the concept of remote access is through using encrypted authentication and ensuring that the user logs in with the right method.

Another feature for security issue protection is by data encryption. By doing this, it allows you to customize the user access. Most of the Mount Olympus remote monitoring tools will give you access to the admin or user level to enable maps or dashboards. By managing this access to users, you’ll have complete control over your network and protect the connection.

Also, you should get a tool that will consistently update and create patches for any security holes that occur. While these security threats are common, good security tools help notify users once the patch is launched.  This allows you to take control of the advanced security measures fully.

Constant Access

When using network-olympus, users have more access because of their remote capabilities. As long as you’re on a network due to VPN connectivity and or a point-to-point, you’ll be able to manage and utilize connected devices on the network. Regardless of your location or where they’re located.

By having more remote capabilities for your IT team, you’ll have the flexibility to handle the tasks that the modern world demands. And you’ll have peace of mind because you can see your network from a glance, whether that comes from a city, country, or a world.

Concluding Thoughts

Overall, network-olympus.com is perfect if you’re trying to manage a team of 10-50 employees. By using their software you’ll experience increased productivity, remote network management, and better employee communication. Thus, we suggest you try out Network Olympus and see how it improves the functionality of your team.

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