Digital marketing professionals spend a lot of time in website optimization activities to increase the ranking of sites, attract new customers, and generate more leads. In fact, your survival in the web-based business depends on the leads generated by you on a daily basis. If you are able to generate a sufficient amount of leads daily, your business progresses smoothly. If you fail here, your survival in the web-based business is endangered by the cut-throat competition. So, what to do to generate more leads? Let’s study and find out.
- Provide Good-Quality Content to Visitors
Always keep in mind that reading a good article can cause positive emotions in the reader, making him/her more loyal towards your brand. Good content will be shared with friends, which attracts the attention of new visitors. Informative articles often remain in demand even after a long period of time. Good and high-quality content will raise your site in search engine results. Google loves content that has good readability, well-structured text, appropriate audio-video elements.
Therefore, you should know the visitor’s expectation and create content accordingly. Make sure that your content is written in a simple and easy-to-understand language. It should be free from spelling mistakes and other grammatical errors. Effective content marketing will increase the ranking of websites, brings more traffic, and lead generation opportunities.
- Use Clear Call-To-Action Buttons
Call-to-Action buttons are those buttons that instruct visitors to take definite actions after reading the content, such as buying a premium product, signing up for newsletters, liking/sharing live posts, etc. These buttons have a direct effect on the conversion. If the CTA buttons on your website are invisible, confusing or wrongly placed, the conversion rate will plummet sharply with each passing day.
Therefore, ask the web designer/developer to create concise, clear and easily understandable CTA buttons and place them appropriately on your website. A website with clear CTA buttons can have more user-engagement and its owner may get more opportunities for lead generation.
- Be Active on Social Media Channels
|Social Media Channels||Total users (Estimated)|
As shown in the chart, different social media have a large audience. So, if entrepreneurs use them for the promotion of their businesses and brands, it becomes extremely easier for them to market their products and services and create leads in bulk.
So, create the social media pages of your company on all important social networks. Share your website content on those pages on a daily basis and urge visitors to share the content maximum. The more your content is shared, the more visitors and lead generation opportunities you get back to your website. It is very important for you to employ a full-time and a specialist SMO expert to perform social media activities regularly. This will help you to launch social campaigns without any interruption and create more leads through social media channels.
- Email Marketing
Email marketing is an important tool for digital marketing. In this process, SEO experts send personalized newsletters to subscribers, seek their attention and encourage them to buy new products and services. So, if you want to create more leads and generate sales, include Email marketing in your SEO campaigns.
Ask your content developer to provide personalized content for your subscribers. Use those contents to create attractive newsletters. Attach important links to the Email content and make sure your newsletters are good enough to pass the SPAM test of Email service providers. Carefully planned Email marketing campaigns catch the attention of visitors and give entrepreneurs ample chances for the lead generation.
- Optimize Your Website for Mobile Visitors
These days, websites are accessed through different mobile devices all over the world by a large number of people. It is because individuals have their daily life duties and they don’t want to sit before desktop computers and laptops just to browse websites and gain the required information as it will jeopardize the life.
So, entrepreneurs must have a responsive website and optimize it with a mobile-first approach. Only then Google will rank it in its top search results and mobile visitors will be able to find those websites in top results.
A responsive website often appears on the first page of Google, seeks the attention of the majority of visitors, and bring more business opportunities to their owners compared to a non-responsive website. Ask website designers and developers to make your website responsive to different mobile devices before starting your SEO campaigns. Only then you will be able to beat the heavy competition in the web-based business and create more leads.
Every entrepreneur who is engaged in the web-based business look for more opportunities to create leads in bulk. By following the above-mentioned tips, they can easily generate more leads and stay ahead of their competitors.
Console vs. Mobile vs. PC: Three Kinds of Gaming
Video games have come a long way since Pong, and we now have a variety of different genres to play across a range of platforms. Gamers will always debate amongst themselves about the strengths and weaknesses of each platform, but they will nearly always show some form of bias for their preferred gaming system.
Over the course of this article, we’ll be covering the three primary types of game systems in this day and age. We’ll take a look at highly portable mobile platforms, available game consoles, and powerful gaming PCs, comparing each of them so that you can see exactly how they differ from each other.
PC gaming is often seen as the most cutting-edge way to play your games, and it makes sense. A gaming PC is a lot easier to keep updated than a console since you can replace the components as soon as they come out. Console gamers instead have to wait until the next iteration of their system comes out.
Of course, a PC is also much more versatile than a console, as you can custom-make one that isn’t constrained by whether or not it will be feasible on the market. Keep in mind that gaming PCs pay for their impressive performance and graphics when it comes to stability, with the quality of releases depending on their degree of optimization.
Console gaming is often seen as the more convenient alternative to PC gaming, and there is significant overlap between the games that are available on both types of systems. Console games will typically run at a lower frame rate and a lower resolution than PC games due to the inherent limitations of the systems.
Since a game console has to be reasonably priced, then there is a limit to the performance they can output, and yet they provide immense value for money. You would be hard pressed to find a gaming PC complete with a keyboard, mouse, operating system, and monitor for the price of a console.
Finally, mobile gaming takes up a huge percentage of the global gaming market, and that’s what makes it so attractive for game development services. Whenever you have a bit of downtime, you can simply take out your smartphone and start playing a game, and the massive number of ads rakes in a tidy profit.
While there are some games (like Fortnite) that are available on mobile, console, and PC, you’ll find that the majority of mobile games are not available on the other systems due to their simplicity. Mobile games usually have simple control schemes due to the difficulty of adapting them to a touchscreen.
There is no “best” way to play video games, so don’t let anyone discourage you based on your preferred platform. We hope that this guide has summarized the differences between each of these kinds of game systems.
The Pros and Cons Behind DevOps as a Service
It seems as though every component of business computing is being used as a service, including DevOps. The advantages of using devops as a service are obvious: You are able to rent computing resources instead of having to buy and manage them on your own.
However, is it possible to outsource each aspect of business operation? Can DevOps as service work for your organization? Does the cloud collaboration between operations and developments help speed up projects, or does it mean that your company will lose control of business-centric applications?
Before discovering the arguments supporting and refuting devops as a service, it’s good to define the meaning behind DevOps?
What is DevOps as a Service?
The term DevOps comes from the creation of operations and development, two different disciplines. Some traditional companies have departmental silos that make it difficult for IT professionals to work on creating business automation software.
DevOps creates an environment needed for the rapid testing and development of custom business software. Making a DevOps-based collaborative environment is easier for security specialists, IT engineers, QA engineers, and other teammates to ensure that there is synchronization, integration, and synergy between workflows.
To ensure that your DevOps environment is successful, your team will need to use agile software methodologies. The more difficult the project, the more enterprise components you’ll need to ensure that your team works properly.
DevOps as a service allows you to relocate those enterprise resources towards the cloud. Rather than using basic software development tools, DevOps as a service collects the development tools towards a platform that’s hosted in the cloud.
Advantages Behind DevOps as a Service
Here are some reasons why companies are starting to use DevOps as a service:
- DevOps as a service hides the complexity of information and data flow, which means your DevOps team members can focus on their team specific tools without having to know the entire toolchain. For instance, a software developer can conduct tests through source code management tools, and IT operators can make changes with configuration management tools.
- DevOps allows users to collaborate as it places tools on the cloud. This allows users anywhere to work together and complete projects.
- Using cloud-based services is a data-driven process where everyone has the same data set. This leads to better quality control and documentation.
Disadvantages Behind DevOps as a Service
Here are the disadvantages that exist when using DevOps for your IT team:
- Security is always a huge concern. Your security team isn’t always apart of DevOps and the DevOps teams usually choose speed over security when creating software. With DevOps cloud services, you can create unnecessary exposure and risks, especially if its the transport layer that’s left unsecured.
- Outsourcing DevOps infrastructure will require some level of software development expertise, including having an understanding of orchestrating a workflow, infrastructure, and integration. You’ll need experts and tools of DevOps as a Service in order to be successful.
When you’re using DevOps as a service, you’re increasing your IT teams’ productivity. And if you’re thinking about making a new DevOps strategy, DevOps as a Service will help shorten the time to deploy apps and will give you versatility as you create new business process applications.
3 Technologies Revolutionizing Online Business
Modern technology has proven itself disruptive time and again which has allowed businesses to flourish and advance in industries like education, manufacturing, logistics, and finance. Disruptive innovation is also disrupting companies from Google to Microsoft. While in the past the disruptions were unexpected, it has allowed business owners and entrepreneurs to see how the innovative ideas are lucrative opportunities that improve business models significantly. Here are three transformative technologies that are revolutionizing businesses worldwide.
1. API Integration
An application program interface (API) is a software building application tool that determines how API components interact. Partnering with a skilled API Integration company will help companies identify API sets that best connect hardware and software and allow user devices, programs, and data to function and interact with one another. Companies need API integration for many reasons, including to:
- Connect to cloud apps
- Develop new APIs
- Extract data from legacy systems
- Write new apps
- Increase productivity
- Manage APIs in-house
- New technology integration
- Develop product or service ideas
- Generate software solutions for end-users
Some of the most popular APIs utilized by companies include YouTube, Google Maps, Twitter and Amazon. As technology progresses, API integration offers limitless possibilities for companies to expand as growth and revenue do.
2. Artificial Intelligence
Thinking about artificial intelligence (AI) in the past mostly innovative thought process, but today it is a mainstream tool used in daily business operations to improve efficiency and productivity. By 2030, experts predict that AI will contribute $15.7 trillion to the global economy and 26 percent gross domestic product to local economies. As more businesses pop up online, APIs will customize customer experiences and analyze data that interprets consumer buying histories to predict future product or service trends. It will also help companies use predictive AI to target new demographics based on behaviors.
What is clear about AI is that it is set to disrupt more companies in the future because of quantum computing that will be smarter and more complex than how we are using it now. It will solve problems like global warming, poverty, space exploration, and disease all because of AI superhuman quantum computer systems that will dissect and analyze data in seconds without programmers feeding them commands. Popular AI in use today includes Siri, Alexa, Cognito, Netflix, and Amazon. The next generation of AI will include facial recognition, augmented reality, internet of things connectivity, emotional replication, drone delivery, and voice or visual search platforms.
3. Blockchain Cryptocurrencies
For the past few years, blockchain cryptocurrencies have thrown many industries into a disruptive state as it decentralized how companies buy, sell and store data. Blockchain uses transparent ledgers to connect an extensive network of users, so it has a reputation of being a tamper-proof way to make transactions, which is an indispensable tool to e-marketers. Blockchain technology like Smart Contracts will also become mainstream, which will allow businesses to use it to secure financial transactions via cryptocurrency exchanges.
Companies must prepare for the future of AI and blockchain technology by investing in the type of resources that transforms new talent and streamlines information technology departments to win in business.