Digital marketing professionals spend a lot of time in website optimization activities to increase the ranking of sites, attract new customers, and generate more leads. In fact, your survival in the web-based business depends on the leads generated by you on a daily basis. If you are able to generate a sufficient amount of leads daily, your business progresses smoothly. If you fail here, your survival in the web-based business is endangered by the cut-throat competition. So, what to do to generate more leads? Let’s study and find out.
- Provide Good-Quality Content to Visitors
Always keep in mind that reading a good article can cause positive emotions in the reader, making him/her more loyal towards your brand. Good content will be shared with friends, which attracts the attention of new visitors. Informative articles often remain in demand even after a long period of time. Good and high-quality content will raise your site in search engine results. Google loves content that has good readability, well-structured text, appropriate audio-video elements.
Therefore, you should know the visitor’s expectation and create content accordingly. Make sure that your content is written in a simple and easy-to-understand language. It should be free from spelling mistakes and other grammatical errors. Effective content marketing will increase the ranking of websites, brings more traffic, and lead generation opportunities.
- Use Clear Call-To-Action Buttons
Call-to-Action buttons are those buttons that instruct visitors to take definite actions after reading the content, such as buying a premium product, signing up for newsletters, liking/sharing live posts, etc. These buttons have a direct effect on the conversion. If the CTA buttons on your website are invisible, confusing or wrongly placed, the conversion rate will plummet sharply with each passing day.
Therefore, ask the web designer/developer to create concise, clear and easily understandable CTA buttons and place them appropriately on your website. A website with clear CTA buttons can have more user-engagement and its owner may get more opportunities for lead generation.
- Be Active on Social Media Channels
|Social Media Channels||Total users (Estimated)|
As shown in the chart, different social media have a large audience. So, if entrepreneurs use them for the promotion of their businesses and brands, it becomes extremely easier for them to market their products and services and create leads in bulk.
So, create the social media pages of your company on all important social networks. Share your website content on those pages on a daily basis and urge visitors to share the content maximum. The more your content is shared, the more visitors and lead generation opportunities you get back to your website. It is very important for you to employ a full-time and a specialist SMO expert to perform social media activities regularly. This will help you to launch social campaigns without any interruption and create more leads through social media channels.
- Email Marketing
Email marketing is an important tool for digital marketing. In this process, SEO experts send personalized newsletters to subscribers, seek their attention and encourage them to buy new products and services. So, if you want to create more leads and generate sales, include Email marketing in your SEO campaigns.
Ask your content developer to provide personalized content for your subscribers. Use those contents to create attractive newsletters. Attach important links to the Email content and make sure your newsletters are good enough to pass the SPAM test of Email service providers. Carefully planned Email marketing campaigns catch the attention of visitors and give entrepreneurs ample chances for the lead generation.
- Optimize Your Website for Mobile Visitors
These days, websites are accessed through different mobile devices all over the world by a large number of people. It is because individuals have their daily life duties and they don’t want to sit before desktop computers and laptops just to browse websites and gain the required information as it will jeopardize the life.
So, entrepreneurs must have a responsive website and optimize it with a mobile-first approach. Only then Google will rank it in its top search results and mobile visitors will be able to find those websites in top results.
A responsive website often appears on the first page of Google, seeks the attention of the majority of visitors, and bring more business opportunities to their owners compared to a non-responsive website. Ask website designers and developers to make your website responsive to different mobile devices before starting your SEO campaigns. Only then you will be able to beat the heavy competition in the web-based business and create more leads.
Every entrepreneur who is engaged in the web-based business look for more opportunities to create leads in bulk. By following the above-mentioned tips, they can easily generate more leads and stay ahead of their competitors.
3 Technologies Revolutionizing Online Business
Modern technology has proven itself disruptive time and again which has allowed businesses to flourish and advance in industries like education, manufacturing, logistics, and finance. Disruptive innovation is also disrupting companies from Google to Microsoft. While in the past the disruptions were unexpected, it has allowed business owners and entrepreneurs to see how the innovative ideas are lucrative opportunities that improve business models significantly. Here are three transformative technologies that are revolutionizing businesses worldwide.
1. API Integration
An application program interface (API) is a software building application tool that determines how API components interact. Partnering with a skilled API Integration company will help companies identify API sets that best connect hardware and software and allow user devices, programs, and data to function and interact with one another. Companies need API integration for many reasons, including to:
- Connect to cloud apps
- Develop new APIs
- Extract data from legacy systems
- Write new apps
- Increase productivity
- Manage APIs in-house
- New technology integration
- Develop product or service ideas
- Generate software solutions for end-users
Some of the most popular APIs utilized by companies include YouTube, Google Maps, Twitter and Amazon. As technology progresses, API integration offers limitless possibilities for companies to expand as growth and revenue do.
2. Artificial Intelligence
Thinking about artificial intelligence (AI) in the past mostly innovative thought process, but today it is a mainstream tool used in daily business operations to improve efficiency and productivity. By 2030, experts predict that AI will contribute $15.7 trillion to the global economy and 26 percent gross domestic product to local economies. As more businesses pop up online, APIs will customize customer experiences and analyze data that interprets consumer buying histories to predict future product or service trends. It will also help companies use predictive AI to target new demographics based on behaviors.
What is clear about AI is that it is set to disrupt more companies in the future because of quantum computing that will be smarter and more complex than how we are using it now. It will solve problems like global warming, poverty, space exploration, and disease all because of AI superhuman quantum computer systems that will dissect and analyze data in seconds without programmers feeding them commands. Popular AI in use today includes Siri, Alexa, Cognito, Netflix, and Amazon. The next generation of AI will include facial recognition, augmented reality, internet of things connectivity, emotional replication, drone delivery, and voice or visual search platforms.
3. Blockchain Cryptocurrencies
For the past few years, blockchain cryptocurrencies have thrown many industries into a disruptive state as it decentralized how companies buy, sell and store data. Blockchain uses transparent ledgers to connect an extensive network of users, so it has a reputation of being a tamper-proof way to make transactions, which is an indispensable tool to e-marketers. Blockchain technology like Smart Contracts will also become mainstream, which will allow businesses to use it to secure financial transactions via cryptocurrency exchanges.
Companies must prepare for the future of AI and blockchain technology by investing in the type of resources that transforms new talent and streamlines information technology departments to win in business.
The Cost Of Building a Social Media App
Stages of Social Media Development
- Product Vision
- UI/UX Design
- Architectural design
- Develop & Testing
However, when it comes to creating a social media application, there are some things that have to be considered.
First, it’s important to decide what app it will be. In general, all social media apps are divided into two groups: cross-platform and native ones. Usually, we work with native platforms, and there are a few reasons for that.
Native applications made for specific operating systems, whether its iOS or Android. Cross-platform applications work for both OS systems, making it cheaper while you won’t have to hire multiple developers to create each OS.
But, creating a native app can have some issues. For instance, it’s not as convenient as cross-platform devices and isn’t able to use every function within a mobile device such as geolocation. And in this guide, we’ll help you determine the social network development cost so that you can create the next Facebook!
There are some factors that must be considered if you want your app to be successful, increase user’s trust, and bring them pleasant impressions of your first app:
- Fast Speed
- Appealing design, engaging animation, and an intuitive UX and UI
- Easy communication access for users
- Security of financial and personal information
- Great possibilities for sharing and content creation, open social network
There are some features that are used to serve the goal of your social media application and help it stand out from the competition. For instance, if the social media app is created around events, it needs to have an event feature and a calendar. If its main idea is photos, shopping, geolocation, and camera rows are the main solutions for its success.
- Offline guides
- User activity history
- User Experience
- Offline work
There is a large number of optional features that can be added to your app, and these costs can vary based on the complexity of the project.
How Much is the Social Network Development Cost?
In general, there are two ways you can pay for developing your social network app.
- Hourly price
Fixed price scheme states that you and your development team will agree on a set price for the entire project. This is based on a detailed plan based on the development process. And the price for hourly jobs is higher than usual, based on the possible risks.
At the same time, paying your development team hourly means that you’ll have to pay for every hour of the project and on each stage of the project. In this payment plan, it’s easier to change the project based on its development stage and effectively control the process.
For simple apps, expect to pay around $10,000. But if you’re trying to implement advanced features such as a responsive website design and geolocation, it might cost around $50,000-$100,000 for it to work correctly. And if you’re going for an enterprise-level product, then expect to pay $250,000 for a dedicated IT team to complete the project.
Now that you know the social network development costs, you can now hire a team to help build your first app. Remember, your app needs to be appealing to your audience, so keep your target audience in mind throughout the duration of the project. Thus, you’ll be able to get your app developed and create a compelling social network for your users.
Network Olympus and Your Organization: A Quick Guide
Long gone are the days of direct monitoring to employees. While this system works, it’s better to have software that helps you monitor your corporate network. With Network Olympus, it gives you the ability to monitor the uptime and performance of the network appliances and computers.
We understand that performance is a key part of maintaining a long-term business. And with this system, you can get alerted if the performance indicators go below a certain level. Thus, using remote networks is a great way to ensure that your business is running properly while preventing insider threats from harming your organization.
Fortunately, we’ll show you why companies are looking at network-olympus.com. The benefits that the software gives you will help you stay ahead of your competitors.
Mobile Team Management
Being able to access your network remotely prevents the need to stay on site constantly. If you have to work from home or your local coffee shop, remote access does this for staff living in remote cities, offices, countries, or branches to assess the network’s performance – even if the software is installed on the headquarters.
This means that if your device doesn’t work in a remote expert, network specialists can help you fix the problem without too much viewing on your end. They can see the network maps and updated metric themselves.
Having access to a remote network give your team better-increased security. Some network administrators don’t like the concept of remote access is through using encrypted authentication and ensuring that the user logs in with the right method.
Another feature for security issue protection is by data encryption. By doing this, it allows you to customize the user access. Most of the Mount Olympus remote monitoring tools will give you access to the admin or user level to enable maps or dashboards. By managing this access to users, you’ll have complete control over your network and protect the connection.
Also, you should get a tool that will consistently update and create patches for any security holes that occur. While these security threats are common, good security tools help notify users once the patch is launched. This allows you to take control of the advanced security measures fully.
When using network-olympus, users have more access because of their remote capabilities. As long as you’re on a network due to VPN connectivity and or a point-to-point, you’ll be able to manage and utilize connected devices on the network. Regardless of your location or where they’re located.
By having more remote capabilities for your IT team, you’ll have the flexibility to handle the tasks that the modern world demands. And you’ll have peace of mind because you can see your network from a glance, whether that comes from a city, country, or a world.
Overall, network-olympus.com is perfect if you’re trying to manage a team of 10-50 employees. By using their software you’ll experience increased productivity, remote network management, and better employee communication. Thus, we suggest you try out Network Olympus and see how it improves the functionality of your team.