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Top 5 Digital Marketing Hacks That You Should Know To Increase Your Leads

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Digital marketing professionals spend a lot of time in website optimization activities to increase the ranking of sites, attract new customers, and generate more leads. In fact, your survival in the web-based business depends on the leads generated by you on a daily basis. If you are able to generate a sufficient amount of leads daily, your business progresses smoothly. If you fail here, your survival in the web-based business is endangered by the cut-throat competition. So, what to do to generate more leads? Let’s study and find out.

  • Provide Good-Quality Content to Visitors

Always keep in mind that reading a good article can cause positive emotions in the reader, making him/her more loyal towards your brand. Good content will be shared with friends, which attracts the attention of new visitors. Informative articles often remain in demand even after a long period of time. Good and high-quality content will raise your site in search engine results. Google loves content that has good readability, well-structured text, appropriate audio-video elements.

Therefore, you should know the visitor’s expectation and create content accordingly. Make sure that your content is written in a simple and easy-to-understand language. It should be free from spelling mistakes and other grammatical errors. Effective content marketing will increase the ranking of websites, brings more traffic, and lead generation opportunities.

  • Use Clear Call-To-Action Buttons

Call-to-Action buttons are those buttons that instruct visitors to take definite actions after reading the content, such as buying a premium product, signing up for newsletters, liking/sharing live posts, etc. These buttons have a direct effect on the conversion. If the CTA buttons on your website are invisible, confusing or wrongly placed, the conversion rate will plummet sharply with each passing day.

Therefore, ask the web designer/developer to create concise, clear and easily understandable CTA buttons and place them appropriately on your website. A website with clear CTA buttons can have more user-engagement and its owner may get more opportunities for lead generation.

  • Be Active on Social Media Channels
Social Media Channels Total users (Estimated)
Facebook 1.34 billion
Twitter 330 million
Instagram 800 million
Google Plus 395,250,000
WhatsApp 1.5 billion
YouTube 1.57 billion
LinkedIn 500 million

 

As shown in the chart, different social media have a large audience. So, if entrepreneurs use them for the promotion of their businesses and brands, it becomes extremely easier for them to market their products and services and create leads in bulk.

So, create the social media pages of your company on all important social networks. Share your website content on those pages on a daily basis and urge visitors to share the content maximum. The more your content is shared, the more visitors and lead generation opportunities you get back to your website. It is very important for you to employ a full-time and a specialist SMO expert to perform social media activities regularly. This will help you to launch social campaigns without any interruption and create more leads through social media channels.

  • Email Marketing

Email marketing is an important tool for digital marketing. In this process, SEO experts send personalized newsletters to subscribers, seek their attention and encourage them to buy new products and services. So, if you want to create more leads and generate sales, include Email marketing in your SEO campaigns.

Ask your content developer to provide personalized content for your subscribers. Use those contents to create attractive newsletters. Attach important links to the Email content and make sure your newsletters are good enough to pass the SPAM test of Email service providers. Carefully planned Email marketing campaigns catch the attention of visitors and give entrepreneurs ample chances for the lead generation.

  • Optimize Your Website for Mobile Visitors

These days, websites are accessed through different mobile devices all over the world by a large number of people. It is because individuals have their daily life duties and they don’t want to sit before desktop computers and laptops just to browse websites and gain the required information as it will jeopardize the life.

So, entrepreneurs must have a responsive website and optimize it with a mobile-first approach. Only then Google will rank it in its top search results and mobile visitors will be able to find those websites in top results.

A responsive website often appears on the first page of Google, seeks the attention of the majority of visitors, and bring more business opportunities to their owners compared to a non-responsive website. Ask website designers and developers to make your website responsive to different mobile devices before starting your SEO campaigns. Only then you will be able to beat the heavy competition in the web-based business and create more leads.

Final Remarks

Every entrepreneur who is engaged in the web-based business look for more opportunities to create leads in bulk. By following the above-mentioned tips, they can easily generate more leads and stay ahead of their competitors.

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For-Profit Or Fun: Why Some A Crypto Trading Bot

Steven Sanders

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Wall Street is in an uproar. Papers are flying; curse words are being hurled, financial portfolios are in disarray and have been for the past year because of one word: crypto.

What has happened? What changed?

Well, in the past year, a lot.  I’m not talking just the earth-shattering, meteoric rise and fall of bitcoin as a $20,000+ asset that has made billionaires. I’m not talking about the billions in ICO fundraising that has left some in the blockchain in the community very wealthy, nor the assets lost by foolish investors.

I’m talking about the perplexing case of what exactly cryptocurrency can do for the average layman.  For those without thousands laying around who got in late or those that were too afraid to take the leap, it begs the question: What is the opportunity that remains?

There is a market for cryptocurrency development services. There is also a market for marketing for blockchain companies. Within cryptocurrency as subject, there are dozens upon dozens of opportunities to still profit even as it falls harder than ever before.  

One that has many’s attention is that of the cryptocurrency trading bot.  

Much like forex, stocks, and a flurry of other bots that have been developed to isolate and profit from signals that exist in the market, cryptocurrency has proven no different.

Cryptocurrency bots operate on a trading algorithm set by its developer whom should be or is working with a trader.  These traders often boast about their profits, and that they have systemized some form of reliability by isolating trends/criteria that lead to profitable trades.

The Market & its Infancy

While there are definitely plenty of bots that are successful, there is one drawback to creating a cryptocurrency bot that trades.  The market even with its current fervor is still in its infancy. It is totally new to the manipulations that we have seen happen by governments, social influence, and random freak occurrences.  

There are so many factors that tie into pricing that its hard to predict what will make a bot trade successfully. One one hand, a bot that trades based on analyzing or at least compiling news/trend data, and then offering the ability to select what to trade based on could potentially work.  The difficulty is in sifting through the fake news and what is actually relevant.

News sources naturally sensationalize, but the problem doesn’t only lie there.  Communities like Reddit and telegram are usually far ahead of any development within cryptocurrency.

So unless a bot takes into consideration mentions of particular cryptocurrencies and any words that can help it judge the context, it’d be harder for it to adapt to little more than buying and sell order fluctuations.

Technical analysis is still being worked out, but some have made strides and are certainly profiting regularly, such as Ian Balina and other associates.

That said, a systemized approach of any kind will need to have its kinks worked out, so only time will tell how successful it would be to create a crypto trading bot.  

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Fintech Developers: Do You Need Them?

Steven Sanders

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The Fintech Hunt For Developers

What stresses out fintech finders at night? Hiring and maintaining the quality of new fintech app development talent. Sure, acquiring decent staff has always been a difficult process, but obtaining developers for your project is as can become a shopping frenzy.

Unlike the retail industry where fear-buying with customer discounts is the norm, the financial spending for fintech companies increased in employee salaries by 25% each year. Startups have to spend the additional cash to secure the talent, Fintech Files stated.

But counter offers have been made for some developers. Some fintech developers would tell us that they lost a few potential employees due to better offers. “For larger companies, it’s easier to spend $10K on an experienced developer. However, our smaller fintech companies don’t have that luxury” the developers said.

So what can you do to find great developers within your budget? We can help you with that. Continue reading to learn 3 techniques the professionals use to hiring credible developers on your team.

Background Research

Before hiring a fintech app development team for your startup, you should consider doing some background research to assess the quality of their work and credibility. You should look at their blogs and websites to get detailed information on their services.

Try to look for a portfolio of work to see if they have completed similar jobs that your organization requires. For instance, if you need a fintech app that helps with investing in exchange-traded funds, see if the developer has created investment apps for different clients. You should check their social media profiles to make sure they have good relationships with their customers.

Fintech Developers

Making innovative fintech applications that are valuable requires developers that have fintech expertise. You should get a developer that has a great understanding of the technology but also has an extensive knowledge of the finance industry.

Since the international financial crisis in 2008, there is a been an increase in banking reforms. You’ll want a developer to stay on top of these reforms when developing the app to make sure they meet the desired requirements.

Diversified Skills

Developers are already a costly investment, so you’ll want to find one who is skilled in multiple areas. And some development projects require multiple skills to be completed correctly. For instance, if you’re making a crowdfunding platform, you’ll have to design it with a programming language that works with other software.

You also have to make sure that the developer that you choose has good programming and design skills. Doing this will make sure that the software they create meets your expectations. Fintech developers are good at working with large sets of data, which is ideal if you need projects that require data analytics and big data integration.

Conclusion

Overall, finding the right fintech app development team will take some time. But by slowly going through the hiring process and focus on quality, not quantity, you’ll be fine. Conclusively,  gauge the quality of the team so that your apps can improve the value of your business.

 

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The Latest Trends in Healthcare Mobile App Design [2018]

Steven Sanders

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So far there are over 260,000 mobile Health apps located in the market. Finding one that resonates with the target audience – whether its a provider or a patient – can be a difficult challenge. And in this part, one small issue can mean the difference between project completion and feature.

Functions and Trends

Trends emerge when there are new customer needs that have to be met. Here’s how patients use mobile devices to help manage their health.

  1. Tools to share their data with health care experts and doctors to receive feedback.
  2. For comparing locations, specialists, and prices.
  3. To find nurses, clinicians, and donors.
  4. For training.

Due to these trends, we can see a myriad of uses for healthcare mobile app design. With these top five trends, you’ll notice that your

Corporate Apps

When people think about healthcare mobile app design, they start thinking about fitness trackers. In reality, only 66 out of the 100 largest hospitals in the United States develop and design their own applications.

The institutions like insurance companies and hospitals can make a healthcare app and receive a profit from it. It might make sense to create a mobile app for a specific healthcare consulting firm. The only thing you need to keep in mind is that your app needs to have a good UX design for your consumers.

Artificial Intelligence

AI has two important uses.

Artificial Intelligence is a great way to personalize your customer care options, especially when it comes to speech recognition. Health assistants such as Babylon help patients find their diseases. AI can give automatic reminders to tell users to take their pills or health-related procedures.

For instance, there is an algorithm that takes the photos of 100 different skin types. It uses this data to predict which patient has skin cancer.

Video Chats

Robots have not fully replaced human services. There is still a high demand for doctors, and the best way to do this is through video calls. One example is Ada, which offers a stable solution for startups, and video chats and reference information with healthcare experts.

There is one cost to make a good healthcare application of this type. The content that’s created needs to be peer-reviewed. Ideally, there are a few set requirements that the doctor needs to follow as well. Through video chats, patients can receive increased care, better response times, and better long-term health assistance.

Gamification

Medical routines can be very stressful. Trying to create healthy eating habits can drive your customers crazy. How can you solve this? Start by playing a game with them. For instance, WebMD has pregnancy quizzes for women. If you’re planning to make an app for the healthcare mobile app design industry, gamification helps make your app unique.

Geolocation

How long does it take to get to the nearest emergency unit? Where can I find this antibiotic? Some healthcare apps use GPS to find your location, what are you doing, and if this action is against the doctor’s advice.

Conclusion

To conclude, healthcare mobile app design is starting to make a huge change in our lives. Whether it’s through innovation or increased efficiency, these apps make it easier for patients to receive care from doctors. So, think about your healthcare app before making it receive the best results from your audience.

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